Building Product Market Research For Manufacturers

Market Research

Providing comprehensive building product market research to keep you on the cutting edge.

To navigate the product development process successfully, you need a consultant who understands the uniqueness of the housing industry and building product market research for both residential and commercial products. Whether it is providing raw data on market characteristics, conducting formal market assessments, finding untapped opportunities and testing new product concepts, or properly positioning your building product or technology in the market, we have the experts, analytical tools, and track record of success to help your product achieve market success.

Since your competitor’s next innovation might take your market share, you can’t afford to stand pat! Let us help you beat them to the punch.

Market Demand Data

Need to know how many double-hung windows were sold in the Southeast? Or the market share of different claddings by region? We have the most comprehensive and robust data available on building material and product usage in the U.S. and Canada.

Survey Panel of Construction Pros

Go with the pros! Our research panel boasts more than 5,000 home builders, remodelers, and other construction professionals with authority to specify or purchase building products.

Survey Research

Do you need to measure the market for your building product or service? Or quantify home builder or buyer preferences for some specific product attributes? We have the largest pre-qualified survey research panel of builders, remodelers, and consumers who can answer all your questions, as well as other robust survey research capabilities.

Focus Groups & Qualitative

Opinions matter. Let our professional moderators and expert interviewers help you learn what key decision makers think about your product, concept or marketing campaign, or what opportunities they can divulge for new products.

Focus Groups at IBS

The annual International Builders' Show and Kitchen & Bath Industry Show provide vast options for your market research needs, including focus groups, and/or in-depth or intercept interviews. If you want to know, go to the show!

New Product Development & Life Cycle Management

From identifying market opportunities and the germination of the product idea to positioning the product in the market, our product development research methods are focused on ensuring your product’s commercial success at any stage of the product life cycle.

Observational & Ethnographic

Seeing (and hearing) is believing. A product's success in the market is often directly correlated to user satisfaction. Let our expert team recreate real-world scenarios to help determine if your building product, tool, or equipment is performing as expected.

Advertising Research

Advertising is only worth the investment if it is effective in communicating the benefits of your products and motivating sales. We can help you determine how effective your existing or planned advertising will be.

Decision Maker Research

Our decision maker research for your products can help you understand and quantify the size and structure of your target markets, the influence of key decision makers throughout the supply chain, and their awareness, attitude, and usage of your product and your competitors'.