Home Innovation Insights

Insider insights on what's going on in the home building industry.

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Ed Hudson, MBA
October 12, 2017

Under Foot: Trends in Single-Family Flooring

The flooring market in new homes has been in flux in recent years, and some notable trends have emerged—carpeting is retreating to bedrooms; resilient flooring is losing its already dwindling share to tile; and hardwood finish flooring is now dominating the main living areas of new homes. The biggest winner among all flooring types in the past decade has been engineered hardwood, capitalizing on the style trend toward wood finishes and the need for quick and trouble-free installation.

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Ed Hudson, MBA
September 20, 2017

Exciting New Upgrades for Annual Builder & Consumer Practices Reports

Home Innovation Research Labs has been conducting our annual surveys of both builders and consumers for decades. Over time, we’ve adapted and augmented both the content and the options available to our customers to meet the rapidly changing needs of their businesses and adapt to changes within the residential construction industry. This year, we’ve added some of the most exciting and beneficial upgrades ever to our offerings. See below for details on the latest advancements.

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Ed Hudson, MBA
June 30, 2017

Labor and Skills Deficits in Construction: Not just at Jobsite Level

While construction labor shortages are getting a lot of warranted press lately, it’s also very apparent that the industry is suffering from a lack of experienced and skilled staff at the supervisory and project management levels. A lot of talent left construction during the Great Recession, and while the industry is rebounding, the talent pool may not have caught up with the improving economic climate.

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Ed Hudson, MBA
July 10, 2015

Data Hot Off the Spreadsheets!

According to Home Innovation's latest Annual Builder Practices Survey, the home building industry is finally climbing out of the doldrums, and some exciting and unexpected opportunities are revealing themselves. For over 30 years, our annual survey and reports have tracked market shares of building material categories. Find out what the latest data tell us.

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Ed Hudson, MBA
September 12, 2014

Don’t Get Caught Flat Footed with Market Changes

As a building product manufacturer, it’s important to base your assessment of market change on reliable data and not the latest industry hype. Find out how our product usage data helps vigilant product managers spot changes as they're beginning to happen, when there's still time to act and not just re-act.

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Ed Hudson, MBA
July 3, 2014

Exterior Materials Trends from Annual Builder Practices Survey

With new single-family housing starts up 16 percent from the previous year, 2013 brought some needed relief to a beleaguered industry. What did that mean for building products usage? After comparing data from our 2013 Annual Builder Practices Reports to the previous year, what we saw largely met our expectations. However, there were a few surprises that may signal some fundamental changes in builder preferences for new home materials. Take a look at what we observed for residential exterior materials.

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Ed Hudson, MBA
May 1, 2014

Time to Rethink Canada

Some U.S. manufacturers of building materials have overlooked Canada as an important part of their market development efforts, instead concentrating on expanding their presence into new U.S. geographies or penetrating deeper into existing markets. This may have been rational, for example, in 2005 when the Canadian housing market about 1/10th the size of the U.S. market (measured in new homes completed). Last year, Canada’s housing market was about 1/5th the size of the U.S. market. The stability of the Canadian housing market is also noteworthy, and the anemic rebound of the U.S. new home market are more reasons to take a closer look at Canada.

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Ed Hudson, MBA
April 10, 2014

The Pitfalls of Brand Share Studies of Construction Products

A successful year for your company may mean a couple percentage points gain in market share against your competitors. But how do you know your competitive position with any certainty? Are sudden changes in sales affecting only your company, or is the entire market or product category up or down for some reason? Since most companies' product category sales and production figures aren’t made public, companies often resort to conducting their own brand share study to answer these and other questions.

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Ed Hudson, MBA
January 23, 2014

Walk It or Work It: The Eternal Trade Show Question

Is it best to take total control of your business experience at the upcoming International Builders' Show and walk the floor, or should you work the booth and make something of whoever comes your way? Or maybe both? It really depends on your objectives. Find out how to make the best decision for your company.

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Ed Hudson, MBA
November 28, 2013

Green Homebuyers (Still) Not Willing to Give Up Comfort, Convenience

Over the past decade, we've undertaken dozens of market research projects to uncover what consumers know or don't know, like or dislike, want or don't want in green homes. Find out what insights this long-ranging look at consumer preferences has given me, and some of the most meaningful and easy remedies to barriers that might confront builders heading down the green home path.

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Author Bio
Ed Hudson
Ed Hudson, MBA
Director of Market Research

Ed has 20 years of experience conducting research in the home construction industry. He and his staff conduct a wide array of both qualitative and quantitative marketing research supporting the development and commercialization of new building products and technologies.