Home Innovation Insights

Insider insights on what's going on in the home building industry.

Michael A. Smith II
January 2, 2014

Going to the Source: On-Site Market Research at IBS

Are you planning to do focus groups at IBS? Shouldn't you be? The attendees will represent everyone from the guys who pound the hammers, to the guys who make the multi-million dollar deals, and everyone in between. Don't miss this exclusive opportunity to get their insights on your products.

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Author Bio
Michael A. Smith II, senior marketing research analyst & project manager
Michael A. Smith II
Senior Marketing Research Analyst

Michael has decades of B2B and B2C marketing research experience, including previous professional stints with Mobil Oil and Whirlpool, which helps guide our marketing research clients down the research path best-suited to fit their needs. He's also proficient in and has taught Chinese. Put his vast and diverse industry knowledge to work for you!