Home Innovation Insights

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Michelle Foster
March 1, 2017

The Inside Scoop:
NGBS Green Verifiers Tell All

Despite the best efforts of the Home Innovation green team, and volumes of information available to dispel the myth, some builders still believe that getting a home green certified is a difficult, costly, and time-consuming task. Perhaps one of the greatest proof points that NGBS Green Certification is none of these things is its market share – in a relatively short period of time, NGBS Green has gone from a start up to the leading green home certification provider in the country. Many NGBS Green Verifiers say the builders who participate in NGBS Green find it a more straightforward and affordable way to stand out from their competition.

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Michelle Foster
January 9, 2017

NGBS Green: Keys to Success in 2016 and Beyond

2016 was a good year for NGBS Green, marked by steady growth. As we head into the new year on the brink of recognizing our 100,000th NGBS Green Certified home, it's a good time to reflect on the keys to the market success of green certification and how they will continue to benefit participants going forward.

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Michelle Foster
July 1, 2016

2015 NGBS: Keeping Up With The Times

ANSI approved the 2015 NGBS in April. This latest version preserves the standard's tradition as the building industry’s benchmark for residential projects designed and built for high performance, and makes it easier than ever to incorporate green features into your next project. Find out how Home Innovation's NGBS Green Certification program and its rating system are keeping up with latest in green building.

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Michelle Foster
March 10, 2016

NGBS Green: Getting Better with Age!

Embarking on the 7th year of operation for NGBS Green, Home Innovation Research Labs has made some program improvements -- some big, some not so big, but all geared toward delivering the most responsive, reliable, and cost-effective green home certification program available.

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Michelle Foster
November 19, 2015

Don't Mess with FTC: Substantiate Your Green Marketing Claims

The FTC is becoming ever more vigilant on pursuing those who mislead consumers on the "green" attributes of their products. While homes are very different than cleaning products and other consumer goods, find out why Home Innovation’s NGBS Green certification program offers a safe haven for builders to deliver consumers green, high performance homes, and not run afoul of the FTC.

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Michelle Foster
October 9, 2015

Is It Really All About That Price? Not Likely!

Many builders mistakenly believe that green certified homes are a niche product; that only the most environmentally-conscious consumers care about green features. Instead, they reason, homebuyers are all about the sales price. Find out why, more and more, that's simply not the case.

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Michelle Foster
September 18, 2015

Kaizen is Key to the Success of NGBS Green

Kaizen is the practice of continuous improvement; a belief that big results come from many small changes accumulated over time. In the six years since Home Innovation played a critical role in the development of the National Green Building Standard ICC-700 (NGBS) and began to offer NGBS Green Certification to the residential industry, our kaizen approach has helped drive our success.

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Michelle Foster
January 29, 2015

NGBS Bronze Cookbook: Your Winning Recipe for Green Home Building

Despite green building experts’ declarations to the contrary, a truly high-performance, green home is not always easy for builders to design and construct, and there are always additional costs involved as compared to building a code-minimum home. These are facts. But we do all that we can to make the process easier and more affordable for builders, so that more builders will build green homes and verify performance with independent, third-party verification.

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Michelle Foster
November 26, 2014

3 Simple Green Home Marketing Rules

A recent national consumer insights study estimated that 60 percent of Americans, roughly 185 million people, are interested in green and healthy living. OK. So you build green homes. But are you doing your best to reach those green-hungry consumers? Don't go to the effort of having your home NGBS Green Certified and then keep it a secret. Following some simple green home marketing rules can help you get the most out of your commitment to green by helping buyers better understand what they will get (and what they won't be lacking) by buying a green home.

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Michelle Foster
November 14, 2014

Maximize the Value of Your Green Home Verification

Rigorous verification is a hallmark of NGBS Green Certification. No other green building certification has a similarly thorough verification protocol, while still being affordable. Our national network includes over 400 accredited NGBS Green Verifiers trained to inspect every conceivable residential project. An experienced verifier can help your project team get the most value out of the verification. So don't just endure verification; embrace it. After all, you are paying for it – might as well maximize the value!

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Author Bio
Michelle Foster, Vice President of Innovation Services
Michelle Foster
Vice President of Innovation Services

You can usually find Michelle on the road touting the benefits of our green building certification program based on the ANSI-approved National Green Building Standard™. Prior to joining Home Innovation Research Labs, Michelle cultivated decades of housing experience in planning, environmental, land use, and financing issues.