Home Innovation Insights

Insider insights on what's going on in the home building industry.

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Ed Hudson, MBA
June 30, 2017

Labor and Skills Deficits in Construction: Not just at Jobsite Level

While construction labor shortages are getting a lot of warranted press lately, it’s also very apparent that the industry is suffering from a lack of experienced and skilled staff at the supervisory and project management levels. A lot of talent left construction during the Great Recession, and while the industry is rebounding, the talent pool may not have caught up with the improving economic climate.

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Ed Hudson, MBA
July 10, 2015

Data Hot Off the Spreadsheets!

According to Home Innovation's latest Annual Builder Practices Survey, the home building industry is finally climbing out of the doldrums, and some exciting and unexpected opportunities are revealing themselves. For over 30 years, our annual survey and reports have tracked market shares of building material categories. Find out what the latest data tell us.

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Ed Hudson, MBA
September 12, 2014

Don’t Get Caught Flat Footed with Market Changes

As a building product manufacturer, it’s important to base your assessment of market change on reliable data and not the latest industry hype. Find out how our product usage data helps vigilant product managers spot changes as they're beginning to happen, when there's still time to act and not just re-act.

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Ed Hudson, MBA
July 3, 2014

Exterior Materials Trends from Annual Builder Practices Survey

With new single-family housing starts up 16 percent from the previous year, 2013 brought some needed relief to a beleaguered industry. What did that mean for building products usage? After comparing data from our 2013 Annual Builder Practices Reports to the previous year, what we saw largely met our expectations. However, there were a few surprises that may signal some fundamental changes in builder preferences for new home materials. Take a look at what we observed for residential exterior materials.

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Ed Hudson, MBA
May 1, 2014

Time to Rethink Canada

Some U.S. manufacturers of building materials have overlooked Canada as an important part of their market development efforts, instead concentrating on expanding their presence into new U.S. geographies or penetrating deeper into existing markets. This may have been rational, for example, in 2005 when the Canadian housing market about 1/10th the size of the U.S. market (measured in new homes completed). Last year, Canada’s housing market was about 1/5th the size of the U.S. market. The stability of the Canadian housing market is also noteworthy, and the anemic rebound of the U.S. new home market are more reasons to take a closer look at Canada.

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Ed Hudson, MBA
April 10, 2014

The Pitfalls of Brand Share Studies of Construction Products

A successful year for your company may mean a couple percentage points gain in market share against your competitors. But how do you know your competitive position with any certainty? Are sudden changes in sales affecting only your company, or is the entire market or product category up or down for some reason? Since most companies' product category sales and production figures aren’t made public, companies often resort to conducting their own brand share study to answer these and other questions.

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Chris Steuble
April 1, 2014

The End of Business as Usual

Today’s housing market presents builders and remodelers with lots of changes. More stringent energy codes. A shortage of skilled labor. Changing consumer preferences. Advanced building science technologies. Rising land and material costs. As a result, builders' and remodelers' practices are changing at a similar pace.

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Jon Violette
February 13, 2014

How Likable (& Effective) Are Your Building Product Ads?

I saw an ad recently that was so good I watched it several times on the DVR. It not only made me feel more positive about the brand, it made me want to use the brand more often. Don’t you hope all the ads you have a hand in crafting are this effective? We can help.

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Ed Hudson, MBA
January 23, 2014

Walk It or Work It: The Eternal Trade Show Question

Is it best to take total control of your business experience at the upcoming International Builders' Show and walk the floor, or should you work the booth and make something of whoever comes your way? Or maybe both? It really depends on your objectives. Find out how to make the best decision for your company.

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Michael A. Smith II
January 2, 2014

Going to the Source: On-Site Market Research at IBS

Are you planning to do focus groups at IBS? Shouldn't you be? The attendees will represent everyone from the guys who pound the hammers, to the guys who make the multi-million dollar deals, and everyone in between. Don't miss this exclusive opportunity to get their insights on your products.

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