Home Innovation Insights

Insider insights on what's going on in the home building industry.

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Ed Hudson, MBA
May 24, 2018

Brand Study Paints Very Different Picture of Choices in New Homes and Remodeling

Trends will come and go, but one thing that’s always been consistent about the construction industry and markets for building products is that it is highly fragmented. A product manufacturer’s success in one of the many market segments almost never indicates if they can or will be successful in another market. Buyers of materials have very different purchase journeys, depending on whether it is for a production home, non-residential building, infrastructure project, home remodeling done by a professional, or a do-it-yourself undertaking.

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Ed Hudson, MBA
March 9, 2018

Building Codes and Market Change: Do Codes Lead, Follow, or Coincide with Industry Practice?

Based on my past 25 years of researching innovation in home construction, I’ve seen the impact of building code changes on market and industry practices. Normally, however, it’s industry and market adoption of superior building practices that lead to building code changes.

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Ed Hudson, MBA
February 28, 2018

Market Segmentation: Precision Helps You Communicate More Effectively

One market, one message, one ad strategy, one set of product options — sounds simple and efficient, doesn’t it? But we all know that’s not how modern marketing works. As marketers get more savvy, and buyers more discerning, lumping everyone into a single bucket is only a simple and efficient way to continue losing ground against competitors. Even “segmenting” your market by Builder, Retailer, or Contractor channels falls short of a strategy that will propel you ahead of competitors and help you make the most of your advertising, marketing, and communications budgets.

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Ed Hudson, MBA
February 22, 2018

You’re Getting Colder: Market Data Not Always What You Think

Energy codes have more stringent insulating requirements for cooler climates. So, wouldn’t it be logical to assume that a manufacturer offering a new insulation product touting better energy performance should introduce it the cooler, Northern region of the country? Perhaps. But the market doesn’t always play out the way you think it will; the way that seems most logical. As a prime example, Spray Foam Insulation has enjoyed much bigger market share in warmer climates than in cooler (see map below). Using Tableau, Home Innovation’s Builder Practices data can provide insight not readily seen using more traditional methods of analysis.

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Ed Hudson, MBA
January 17, 2018

Manufacturer Opportunities to Create Labor Shortage Solutions

Over the past several years of visiting IBS and conducting field and lab research on labor-saving materials, tools, and equipment, Home Innovation market expert Ed Hudson has seen some that have been really successful for the manufacturers who seized on the opportunity. Check out some more of his insights on providing market solutions to the current labor shortage.

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Ed Hudson, MBA
January 12, 2018

Be the Solution: New Product Strategies for Current Construction Labor Shortage

It’s no secret that there is a labor shortage in construction. But every unmet building industry need creates an opportunity for manufacturers and suppliers in that segment of the industry. Over the past several years, Home Innovation Research Labs has conducted dozens of studies on new labor-saving materials, tools, equipment, and installation techniques. Find out things we've learned that can help you be part of the solution for your customers.

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Ed Hudson, MBA
December 28, 2017

Your IBS Strategy: Walk It or Work It?

Is it best to take total control of your business experience at the upcoming International Builders' Show and walk the floor, or should you work the booth and make something of whoever comes your way? Or maybe both? It really depends on your objectives. Find out how to make the best decision for your company.

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Ed Hudson, MBA
October 12, 2017

Under Foot: Trends in Single-Family Flooring

The flooring market in new homes has been in flux in recent years, and some notable trends have emerged—carpeting is retreating to bedrooms; resilient flooring is losing its already dwindling share to tile; and hardwood finish flooring is now dominating the main living areas of new homes. The biggest winner among all flooring types in the past decade has been engineered hardwood, capitalizing on the style trend toward wood finishes and the need for quick and trouble-free installation.

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Ed Hudson, MBA
September 20, 2017

Exciting New Upgrades for Annual Builder & Consumer Practices Reports

Home Innovation Research Labs has been conducting our annual surveys of both builders and consumers for decades. Over time, we’ve adapted and augmented both the content and the options available to our customers to meet the rapidly changing needs of their businesses and adapt to changes within the residential construction industry. This year, we’ve added some of the most exciting and beneficial upgrades ever to our offerings. See below for details on the latest advancements.

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Ed Hudson, MBA
June 30, 2017

Labor and Skills Deficits in Construction: Not just at Jobsite Level

While construction labor shortages are getting a lot of warranted press lately, it’s also very apparent that the industry is suffering from a lack of experienced and skilled staff at the supervisory and project management levels. A lot of talent left construction during the Great Recession, and while the industry is rebounding, the talent pool may not have caught up with the improving economic climate.

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