Home Innovation Insights

Insider insights on what's going on in the home building industry.

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September 27, 2012

What's New in the 2012 NGBS?

The next version of the ICC 700 National Green Building Standard is soon to make the scene in the home building industry. Find out what has changed from the 2008 version.

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Tagged:
Green Building, Building Codes, Building Practices, Energy Performance

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September 20, 2012

Tried & True: Home Innovation Lab TESTED

In the highly competitive building product market, find out how Home Innovation Research Labs is helping manufacturers highlight the "gee-whiz" product attributes that set them apart from the competition.

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Tagged:
Product Testing, Building Products, Homebuyer Preferences

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September 13, 2012

5 Things You Don't Know About the National Green Building Standard

Think all green rating systems are the same? Think again. Let's set the record straight on some common “unknowns” about the National Green Building Standard and continue the important business of building truly green certified homes and apartments.

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Tagged:
Green Building, Building Practices, Energy Performance, Marketing, Affordable Homes

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September 6, 2012

Effective Green Messaging for New Homes

Don't be fooled – just because prospective homebuyers don't ask for "green" specifically, doesn't mean they don't want the benefits that living in a green home can provide. A homebuyer survey we conducted earlier this year proves that green marketing can be very successful as long as you don't leave the meaning of green open to interpretation.

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Tagged:
Green Building, Survey Research, Marketing, Homebuyer Preferences