Home Innovation Insights

Insider insights on what's going on in the home building industry.

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December 26, 2013

The Calendar Year is Ending But Opportunity Springs Eternal - What's Your Next Opportunity?

It’s not always easy to collect the right kind of information from the right kind of respondents for the residential construction industry. But with 50 years of expertise on the ins and outs of the housing industry, we have the know-how to overcome the potential difficulties that come with getting meaningful, actionable data.

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Green Building, Marketing, Energy Performance, Building Products, Product Testing, Survey Research

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December 19, 2013

Student Design Teams "Race to Zero" in DOE's Challenge Home Competition

In mid-December, we closed out registration for the DOE Challenge Home Student Design Competition. The response we got from colleges and universities across North America was really inspiring — all told, 32 teams have stepped up to the challenge in DOE's "race to zero" in energy-efficient home designs. Find out more.

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Air Sealing Design, Building Codes, Building Practices, Energy Performance, Green Building, Insulation, Solar Energy

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November 28, 2013

Green Homebuyers (Still) Not Willing to Give Up Comfort, Convenience

Over the past decade, we've undertaken dozens of market research projects to uncover what consumers know or don't know, like or dislike, want or don't want in green homes. Find out what insights this long-ranging look at consumer preferences has given me, and some of the most meaningful and easy remedies to barriers that might confront builders heading down the green home path.

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Data and Trends, Homebuyer Preferences, Survey Research, Green Building, Building Products, Marketing, Building Practices

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November 21, 2013

Up Close and Personal with "The Racker"

While its name might conjure up images of a middle ages torture machine or a modern-day MMA move, our "Racker" is actually used to understand the shear wall performance of building assemblies. Find out what makes this custom piece of test equipment particularly well-suited for ensuring structural systems are up to the test.

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Product Testing, Building Products, Building Practices, Building Codes

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November 14, 2013

What You Need, Is a Change of Habit!

Elvis was right. “Changes are a-comin', for these are changing days.” The housing industry is no stranger to change; many of our clients have successfully navigated the cyclical housing market. But it certainly seems the pace of change within our characteristically slow-to-change industry has accelerated.

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Green Building, Marketing, Energy Performance, Building Products, Product Testing, Survey Research

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October 31, 2013

Multiple Units, Multiple Benefits: Multifamily Certification to the NGBS

The National Green Building Standard (NGBS) has broad applicability for projects of all sizes and designs, including single-family homes and multifamily buildings, and both new construction and rehab/remodel projects. This post breaks down perhaps the “best kept secret” of the NGBS - the option for multifamily rehab projects. 

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Green Building, Energy Performance, Building Practices

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October 17, 2013

Not Your Average Product Torture Device: Home Innovation's Large-Scale UTM

Think all Universal Test Machines are the same? Think again. Find out more about our large-scale Southwerk-Emery UTM, one of the workhorse pieces of equipment in our product testing lab.

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Product Testing, Building Products, Building Practices, Building Codes

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October 3, 2013

Good, Fast, or Cheap - Why Choose?

The old adage says consumers can pick two — good, fast, or cheap. So if you want good + fast, the result will be expensive. Contrary to this common belief, when designing NGBS Green Certification our goal was to deliver a program that met all three criteria. Find out how we've met this goal.

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Green Building, Marketing, Energy Performance, Building Practices, Homebuyer Preferences

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September 26, 2013

Tallahasee Community Becomes First NGBS Green Certified Student Housing Project

Continuing my series on NGBS "firsts," find out more about the first student housing community to ever be NGBS Green Certified. In keeping with market demands for multifamily development, Home Innovation now offers NGBS Green certifications for some hotels, barracks, and dorms. 

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Green Building, Energy Performance, Building Practices

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September 19, 2013

Carpe Design: Get Ahead of the Curve in Home Design

Home design may be holding onto to tradition on the exterior, but on the inside, consumers are yearning for more and different all the time. Find out how some recent data from a builder survey may reveal where the action really is for home innovation -- after all, it's what's on the inside that counts!

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Data and Trends, Homebuyer Preferences, Survey Research, Building Products, Marketing, Building Practices

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September 12, 2013

Is Green Certification Worth the Cost?

Is just building a high-performing home enough? Is there value in a third-party validation that what you say about the homes you build is actually true? Find out more about how NGBS Green certification is not just an added cost on your bottom line, but an added, marketable value to the products you offer consumers.

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Green Building, Marketing, Energy Performance, Building Practices, Homebuyer Preferences

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September 5, 2013

Putting Cabinets Through Their Paces

Ever sneak a peak at what's inside your neighbor's cabinet? Not to be creepy, just to see if they were KCMA Certified. Let us quell your curiosity by telling you a little more about the third-party product testing we provide to give KCMA confidence in the products that bear their mark.

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Product Testing, Building Products, Building Practices, Building Codes

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August 29, 2013

First Small Remodel Project Becomes 2012 NGBS Green Certified

Continuing my series on 2012 NGBS "firsts," this post talks about the first basement remodel to ever be "NGBS Green Certified." Small/functional/area remodel certifications are a new option that had not been available in the previous version of the NGBS. 

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Green Building, Energy Performance, Building Practices

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August 22, 2013

First Emerald-Level 2012 NGBS Green Certified Home

Continuing my series on 2012 NGBS "firsts," find out more about the first home in the country to achieve Emerald, the highest certification level under the new standard. 

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Green Building, Energy Performance, Building Practices

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August 15, 2013

First 2012 NGBS Green Certified Single-Family Home

This summer, two single-family homes and a remodeled basement became the first projects certified by Home Innovation to the 2012 version of the NGBS. Check out this first post in my blog mini-series about the first single-family home that was 2012 NGBS Green Certified. 

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Green Building, Energy Performance, Building Practices

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August 8, 2013

Don’t Hide Behind the Fine Print. Stand Behind Your NGBS Green Certified Home.

Consumers hate fine print, for good reason. Now, in addition to the extra level of quality NGBS Green Certified homes already provide, there's even more reason for builders of these homes not to hide behind fine print and stand behind their homes with the Bonded Builders Warranty Group Residential Energy Guarantee. 

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Green Building, Marketing, Energy Performance, Building Practices, Homebuyer Preferences

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July 25, 2013

Look for the Home Innovation Label

As new and improved building products come onto the market, how do you know what's going to stand the test of time? It's easy — just look for the Home Innovation Lab Certified mark.

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Product Testing, Building Products, Building Practices, Building Codes

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July 18, 2013

Cost is Not Always King: Builders Look for Value When Increasing R-Value

While cost is always a factor with home builders, we've seen through data collected in our Annual Builder Practices Survey that value is often an overriding consideration. See what we've found for how builders address the cost vs. value equation when increasing R-value in their new homes.

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Survey Research, Building Products, Marketing, Energy Performance, Air Sealing Design, Building Practices, Insulation

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June 20, 2013

What is an NGBS Green Certified Product?

One of the barriers to green certified housing is the ability for architects, builders, and remodelers to find products that help their project attain certification. That's why Home Innovation Labs created our NGBS Green Certified Products Program. 

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Green Building, Building Products, Marketing

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June 13, 2013

Now's the Time to XYQ (Examine Your Quality)

The impending growth of the housing market will likely require builders and contractors to do some hiring. New staff means training and quality management challenges (and opportunities) ahead. Before the market shifts into full gear, now may be the best time to XYQ - examine your quality - to position yourself for the rebound.

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Building Practices

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June 6, 2013

6 Reasons to Choose NGBS Green Certification Over LEED

Despite having tens of thousands of green home certifications under out belt, the National Green Building Standard (NGBS) and Home Innovation's NGBS Certification Program are still not as well-known as LEED. Find out why NGBS is still the best choice.

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Homebuyer Preferences, Marketing, Building Practices, Energy Performance, Green Building

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May 23, 2013

The Modern Crawlspace: No Rot, Mold, or Bugs About It!

The IRC now has provisions for unvented crawlspaces, which can be practical, energy-efficient options for those building in hot-humid climates. But what's the best way to build these types of crawlspaces? Our new builder resources can help.

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Building Codes, Air Sealing Design, Energy Performance, Green Building, Insulation

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May 9, 2013

To Park or Not To Park: The Real Value of Garages (Part 3)

In this third and final in our series discussing our recent consumer survey on garages, I cover some of the "wish list" items consumers say would help them enjoy their garages more. There are potential market opportunities for product manufacturers and other industry professionals.

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Survey Research, Building Products, Marketing, Homebuyer Preferences

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April 25, 2013

To Park or Not To Park: The Real Value of Garages (Part 2)

In this second of a three-part series, find out some of the demographic differences we found in terms of how people use their garages. There are potential market opportunities both in what has changed and in what has remained the same.

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Survey Research, Building Products, Marketing, Homebuyer Preferences

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April 18, 2013

To Park or Not To Park: The Real Value of Garages (Part 1)

We investigated all-things-garage in a recent survey commissioned by the Wall Street Journal, and found some interesting market opportunities for product manufacturers who can satisfy the garage makeover needs of today's homeowners, renters, and buyers. In this first of a three-part series, find out some of the regional and demographic differences we found in terms of garage size and type.

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Survey Research, Building Products, Marketing, Homebuyer Preferences

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April 5, 2013

2013: A Green Building Odessy

So far this is turning out to be a really transformative year for green home building generally, and the Home Innovation NGBS Green Certification program specifically. Find out why. 

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Green Building, Building Codes, Homebuyer Preferences, Marketing

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March 21, 2013

Attention to Detail Pays Off in Product Testing

Quarter-inch by quarter-inch, nail by nail, panel by panel — our lab testing procedures "sweat the details" of every test we do to ensure our clients have comprehensive, credible, and actionable data.

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Product Testing, Building Products, Building Practices, Energy Performance

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March 14, 2013

Invention vs. Innovation

What's the difference between Invention and Innovation? And why is the later more important than the former in the home building industry these days? Our newly-appointed VP of Innovation Services provides some perspective. 

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Homebuyer Preferences, Marketing

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February 21, 2013

What's in a Name? More Than You Think!

And I thought it was tough naming my four kids -- that was nothing compared to renaming/rebranding our company! Find out a little more about the process that resulted in the NAHB Research Center becoming Home Innovation Research Labs. 

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Marketing, Survey Research

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February 14, 2013

NGBS 2012: What's In It For Consumers?

What does ANSI approval of the 2012 National Green Building Standard mean for home buyers and owners? Plenty ... and good! Find out more about the consumer benefits imbued in the 2012 NGBS. 

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Green Building, Homebuyer Preferences, Energy Performance, Insulation, Building Codes, Building Practices

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February 7, 2013

Want Product Success? We Can Help

Like seeing your child graduate and walk across the stage, diploma in hand, it's always gratifying for us as researchers to see a building product we tested gain commercial success. Check out this example — we can do the same for you.

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Product Testing, Building Products, Building Codes, Marketing

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January 31, 2013

How Wet is Too Wet?

It's all relative. That adage certainly holds true when considering moisture content in wood-based building materials. A retrospective on what we've found over the last five years of our investigations on moisture performance of common wall assemblies, and a call for the next round.

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Product Testing, Building Products, Energy Performance, Building Codes, Building Practices, Air Sealing Design, Insulation

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January 24, 2013

Under the Hood: ANSI Standards Development Process

With the January 10th approval of the 2012 National Green Building Standard by ANSI, here's a glimpse into the practice of “due process” – a hallmark of a formal consensus process that sets the NGBS apart.

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Building Codes

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January 18, 2013

6 Ways to Maximize Your 2013 IBS Experience

The International Builders' Show is an outstanding place to gather market intelligence and uncover current trends shaping our industry. Learn six tried and true ways to enrich your show experience from a market researcher, analyst, and IBS veteran.

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Survey Research, Building Products, Marketing, Homebuyer Preferences

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January 11, 2013

Moving to a Higher Green Standard

The 2008 National Green Building Standard has been helping transform the residential construction industry since it was published in January 2009. With the ANSI approval this week of the 2012 version of the NGBS,  I look forward to the even greater transformation to come.

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Green Building, Building Codes, Energy Performance, Building Practices, Insulation

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January 3, 2013

Fellowship of the New Year's Resolution

Like many, a new year has me reflecting on past accomplishments, pondering new goals, and committing to a few new resolutions. Why not make a resolution that gives you the possibility of success and provides some extra joy – resolve to build a green certified home this year.

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Green Building, Homebuyer Preferences, Energy Performance, Marketing, Air Sealing Design, Building Practices, Insulation