Home Innovation Insights

Insider insights on what's going on in the home building industry.

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April 25, 2013

To Park or Not To Park: The Real Value of Garages (Part 2)

In this second of a three-part series, find out some of the demographic differences we found in terms of how people use their garages. There are potential market opportunities both in what has changed and in what has remained the same.

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Tagged:
Survey Research, Building Products, Marketing, Homebuyer Preferences

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April 18, 2013

To Park or Not To Park: The Real Value of Garages (Part 1)

We investigated all-things-garage in a recent survey commissioned by the Wall Street Journal, and found some interesting market opportunities for product manufacturers who can satisfy the garage makeover needs of today's homeowners, renters, and buyers. In this first of a three-part series, find out some of the regional and demographic differences we found in terms of garage size and type.

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Tagged:
Survey Research, Building Products, Marketing, Homebuyer Preferences

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April 5, 2013

2013: A Green Building Odessy

So far this is turning out to be a really transformative year for green home building generally, and the Home Innovation NGBS Green Certification program specifically. Find out why. 

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Tagged:
Green Building, Building Codes, Homebuyer Preferences, Marketing