Home Innovation Insights

Insider insights on what's going on in the home building industry.

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March 14, 2018

True Value: NGBS Green Certification Lauded for Adding Value for Builders and Homeowners

Greenwashing. Unfortunately, it’s not a new form of consumer deception. But, fortunately, there are both new and improving means of shining a light on those who seek to deceive, as well as recognizing and rewarding those who provide true value with high-performance, green building.

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Tagged:
Green Building, Building Practices, Homebuyer Preferences, Marketing, Survey Research, Data and Trends

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March 9, 2018

Building Codes and Market Change: Do Codes Lead, Follow, or Coincide with Industry Practice?

Based on my past 25 years of researching innovation in home construction, I’ve seen the impact of building code changes on market and industry practices. Normally, however, it’s industry and market adoption of superior building practices that lead to building code changes.

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Tagged:
Building Products, Marketing, Building Practices, Homebuyer Preferences