Home Innovation Insights

Insider insights on what's going on in the home building industry.

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Michelle Foster
January 9, 2017

NGBS Green: Keys to Success in 2016 and Beyond

2016 was a good year for NGBS Green, marked by steady growth. As we head into the new year on the brink of recognizing our 100,000th NGBS Green Certified home, it's a good time to reflect on the keys to the market success of green certification and how they will continue to benefit participants going forward.

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Bob Burns
October 14, 2016

Pivotal Advance in Green Building Valuation

Home Innovation Research Labs recently announced a data sharing agreement with my company, Pivotal Energy Solutions. The announcement may have seemed inconsequential at the time, but I’m convinced that what this agreement represents is a critical next step in the marketing of energy-efficient homes and has potential to impact your business in a BIG way.

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Michelle Foster
October 9, 2015

Is It Really All About That Price? Not Likely!

Many builders mistakenly believe that green certified homes are a niche product; that only the most environmentally-conscious consumers care about green features. Instead, they reason, homebuyers are all about the sales price. Find out why, more and more, that's simply not the case.

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Cindy Wasser
May 1, 2015

An NGBS Retrospective: 50,000 NGBS Green Certified Homes

With the 50,000th NGBS Green Certified home in our very recent past, it seemed like a perfect time to look back on what a game-changer the NGBS rating system has been to the home building industry, and celebrate the achievements of our dedicated NGBS Green Partners who have sought third-party green home certification.

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Sandra Adomatis, SRA, LEED Green Associate
December 11, 2014

Take Advantage of New Appraisal Tool for Green Homes

Imagine a buyer expecting you to provide a proposal for a new home without knowing what size or type of home they want you to build. Ridiculous! Impossible! Well, that's not too far off from what often happens in high-performance appraisal requests. Find out how to take full advantage of the "Residential Green and Energy Efficient Addendum" recently issued by the Appraisal Institute to ensure your appraiser can properly value your NGBS Green Certified home by knowing the details of the construction and the high-performance features.

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Michelle Foster
November 26, 2014

3 Simple Green Home Marketing Rules

A recent national consumer insights study estimated that 60 percent of Americans, roughly 185 million people, are interested in green and healthy living. OK. So you build green homes. But are you doing your best to reach those green-hungry consumers? Don't go to the effort of having your home NGBS Green Certified and then keep it a secret. Following some simple green home marketing rules can help you get the most out of your commitment to green by helping buyers better understand what they will get (and what they won't be lacking) by buying a green home.

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Michelle Foster
November 4, 2014

5 Tips to Help Market Your Green Homes

Some builders are adamant that homebuyers don’t care about green. They rationalize this conclusion because homebuyers don’t typically ask for green features explicitly. However, market research consistently confirms that a majority of mainstream Americans do care about sustainable choices. One national consumer insights study estimates that 60 percent of Americans, roughly 185 million people, are interested in green and healthy living. So what's missing? Builders need to apply the basic tenets of effective marketing to their green home marketing -- deliver the right message to the right audience in the right way.

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Michelle Foster
October 17, 2014

Are You Willing to Bet it All on Energy Efficiency?

Homebuyers want much more out of their homes than just energy efficiency. The research findings proving this point are irrefutable. Yet there are still builders who put all their marketing might onto the single-point message that their homes are energy efficient and will provide a tangible, monetary payback. That's leaving a lot of unclaimed marketing chips on the table for the home features buyers value even more than energy and the related cost savings. Isn't it time to face the facts and deliver what homebuyers really want? Homes that provide a healthy place for their families, comfort, and contribute to a sustainable lifestyle — truly green homes.

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Cindy Wasser
October 8, 2014

Local Green Home Advocacy Efforts Lead to Jobs, Market Development

Frustrated by lack of local knowledge about or interest in green home building? See how one local jurisdiction in Washington State used the National Green Building Standard as a catalyst for positive change in job creation and green home market development.

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Michelle Foster
September 26, 2014

Significance of a National Standard for Green Homes

The National Green Building Standard (NGBS) provides consumers a single standard by which to make informed decisions for what may be the most important, if not most expensive, purchases of their lives: their homes. With an NGBS Green Certified home, consumers rest assured that the appropriate practices and products have not only been installed, but have also passed (at least) two independent inspections by an accredited, third-party verifier. Consumers should look for the NGBS Green Certified mark to help separate the wheat from the chaff when it comes to truly green homes and apartments.

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