Home Innovation Insights

Insider insights on what's going on in the home building industry.

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Ed Hudson, MBA
May 24, 2018

Brand Study Paints Very Different Picture of Choices in New Homes and Remodeling

Trends will come and go, but one thing that’s always been consistent about the construction industry and markets for building products is that it is highly fragmented. A product manufacturer’s success in one of the many market segments almost never indicates if they can or will be successful in another market. Buyers of materials have very different purchase journeys, depending on whether it is for a production home, non-residential building, infrastructure project, home remodeling done by a professional, or a do-it-yourself undertaking.

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Michelle Foster
March 14, 2018

True Value: NGBS Green Certification Lauded for Adding Value for Builders and Homeowners

Greenwashing. Unfortunately, it’s not a new form of consumer deception. But, fortunately, there are both new and improving means of shining a light on those who seek to deceive, as well as recognizing and rewarding those who provide true value with high-performance, green building.

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Ed Hudson, MBA
March 9, 2018

Building Codes and Market Change: Do Codes Lead, Follow, or Coincide with Industry Practice?

Based on my past 25 years of researching innovation in home construction, I’ve seen the impact of building code changes on market and industry practices. Normally, however, it’s industry and market adoption of superior building practices that lead to building code changes.

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Ed Hudson, MBA
February 28, 2018

Market Segmentation: Precision Helps You Communicate More Effectively

One market, one message, one ad strategy, one set of product options — sounds simple and efficient, doesn’t it? But we all know that’s not how modern marketing works. As marketers get more savvy, and buyers more discerning, lumping everyone into a single bucket is only a simple and efficient way to continue losing ground against competitors. Even “segmenting” your market by Builder, Retailer, or Contractor channels falls short of a strategy that will propel you ahead of competitors and help you make the most of your advertising, marketing, and communications budgets.

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Ed Hudson, MBA
February 22, 2018

You’re Getting Colder: Market Data Not Always What You Think

Energy codes have more stringent insulating requirements for cooler climates. So, wouldn’t it be logical to assume that a manufacturer offering a new insulation product touting better energy performance should introduce it the cooler, Northern region of the country? Perhaps. But the market doesn’t always play out the way you think it will; the way that seems most logical. As a prime example, Spray Foam Insulation has enjoyed much bigger market share in warmer climates than in cooler (see map below). Using Tableau, Home Innovation’s Builder Practices data can provide insight not readily seen using more traditional methods of analysis.

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Ed Hudson, MBA
January 17, 2018

Manufacturer Opportunities to Create Labor Shortage Solutions

Over the past several years of visiting IBS and conducting field and lab research on labor-saving materials, tools, and equipment, Home Innovation market expert Ed Hudson has seen some that have been really successful for the manufacturers who seized on the opportunity. Check out some more of his insights on providing market solutions to the current labor shortage.

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Ed Hudson, MBA
January 12, 2018

Be the Solution: New Product Strategies for Current Construction Labor Shortage

It’s no secret that there is a labor shortage in construction. But every unmet building industry need creates an opportunity for manufacturers and suppliers in that segment of the industry. Over the past several years, Home Innovation Research Labs has conducted dozens of studies on new labor-saving materials, tools, equipment, and installation techniques. Find out things we've learned that can help you be part of the solution for your customers.

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Ed Hudson, MBA
December 28, 2017

Your IBS Strategy: Walk It or Work It?

Is it best to take total control of your business experience at the upcoming International Builders' Show and walk the floor, or should you work the booth and make something of whoever comes your way? Or maybe both? It really depends on your objectives. Find out how to make the best decision for your company.

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Michelle Foster
December 8, 2017

Work Smarter, Not Harder

Why work harder to find products that meet your NGBS certification needs, when you can work smarter by specifying NGBS Green Certified Products? Our NGBS Green Certified Product program bridges the gap between manufacturers who produce NGBS-compliant products, and the builders/designers who want to use them.

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Michelle Foster
January 9, 2017

NGBS Green: Keys to Success in 2016 and Beyond

2016 was a good year for NGBS Green, marked by steady growth. As we head into the new year on the brink of recognizing our 100,000th NGBS Green Certified home, it's a good time to reflect on the keys to the market success of green certification and how they will continue to benefit participants going forward.

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