Home Innovation Insights

Insider insights on what's going on in the home building industry.

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Michelle Foster
December 26, 2013

The Calendar Year is Ending But Opportunity Springs Eternal - What's Your Next Opportunity?

It’s not always easy to collect the right kind of information from the right kind of respondents for the residential construction industry. But with 50 years of expertise on the ins and outs of the housing industry, we have the know-how to overcome the potential difficulties that come with getting meaningful, actionable data.

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Thomas Kenney, PE
December 19, 2013

Student Design Teams "Race to Zero" in DOE's Challenge Home Competition

In mid-December, we closed out registration for the DOE Challenge Home Student Design Competition. The response we got from colleges and universities across North America was really inspiring — all told, 32 teams have stepped up to the challenge in DOE's "race to zero" in energy-efficient home designs. Find out more.

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Ed Hudson, MBA
November 28, 2013

Green Homebuyers (Still) Not Willing to Give Up Comfort, Convenience

Over the past decade, we've undertaken dozens of market research projects to uncover what consumers know or don't know, like or dislike, want or don't want in green homes. Find out what insights this long-ranging look at consumer preferences has given me, and some of the most meaningful and easy remedies to barriers that might confront builders heading down the green home path.

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Bob Hill, PE
November 21, 2013

Up Close and Personal with "The Racker"

While its name might conjure up images of a middle ages torture machine or a modern-day MMA move, our "Racker" is actually used to understand the shear wall performance of building assemblies. Find out what makes this custom piece of test equipment particularly well-suited for ensuring structural systems are up to the test.

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Michelle Foster
November 14, 2013

What You Need, Is a Change of Habit!

Elvis was right. “Changes are a-comin', for these are changing days.” The housing industry is no stranger to change; many of our clients have successfully navigated the cyclical housing market. But it certainly seems the pace of change within our characteristically slow-to-change industry has accelerated.

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Cindy Wasser
October 31, 2013

Multiple Units, Multiple Benefits: Multifamily Certification to the NGBS

The National Green Building Standard (NGBS) has broad applicability for projects of all sizes and designs, including single-family homes and multifamily buildings, and both new construction and rehab/remodel projects. This post breaks down perhaps the “best kept secret” of the NGBS - the option for multifamily rehab projects. 

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Bob Hill, PE
October 17, 2013

Not Your Average Product Torture Device: Home Innovation's Large-Scale UTM

Think all Universal Test Machines are the same? Think again. Find out more about our large-scale Southwerk-Emery UTM, one of the workhorse pieces of equipment in our product testing lab.

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Michelle Foster
October 3, 2013

Good, Fast, or Cheap - Why Choose?

The old adage says consumers can pick two — good, fast, or cheap. So if you want good + fast, the result will be expensive. Contrary to this common belief, when designing NGBS Green Certification our goal was to deliver a program that met all three criteria. Find out how we've met this goal.

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Cindy Wasser
September 26, 2013

Tallahasee Community Becomes First NGBS Green Certified Student Housing Project

Continuing my series on NGBS "firsts," find out more about the first student housing community to ever be NGBS Green Certified. In keeping with market demands for multifamily development, Home Innovation now offers NGBS Green certifications for some hotels, barracks, and dorms. 

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Ed Hudson, MBA
September 19, 2013

Carpe Design: Get Ahead of the Curve in Home Design

Home design may be holding onto to tradition on the exterior, but on the inside, consumers are yearning for more and different all the time. Find out how some recent data from a builder survey may reveal where the action really is for home innovation -- after all, it's what's on the inside that counts!

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