Home Innovation Insights

Insider insights on what's going on in the home building industry.

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Cindy Wasser
February 27, 2014

Survey Says…Consumers Are Looking for Green Homes

New consumer research by NAHB and GuildQuality, a leading provider of customer satisfaction surveying for the residential building industry, offers unique insight into how green homeowners feel about their homes – particularly regarding overall satisfaction and promotion.

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Michelle Foster
February 20, 2014

Making it Easier for Consumers to Go Green

Home Innovation Research Labs began to certify homes and multifamily buildings to the NGBS in 2009. Since then, we have certified over 30,000 homes and lots as NGBS compliant; and have almost 50,000 homes registered as seeking certification. Until recently, however, we have not had an effective way to reach consumers. A new and exciting partnership with Porch.com will help us overcome that challenge.

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Jon Violette
February 13, 2014

How Likable (& Effective) Are Your Building Product Ads?

I saw an ad recently that was so good I watched it several times on the DVR. It not only made me feel more positive about the brand, it made me want to use the brand more often. Don’t you hope all the ads you have a hand in crafting are this effective? We can help.

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J. Michael Luzier
February 6, 2014

Innovation is Our ROI

We are an enigma -- a for-profit operating as an independent subsidiary of a non-profit. At the same time, our by-laws outline a corporate mission of research and development aimed at increasing the affordability, and improving the quality and performance of homes nationwide. Our mission appears to belie our for-profit organizing principle, but it actually offers insight into barriers to innovation within the residential construction industry. Find out how we help clients navigate those challenges.

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