Home Innovation Insights

Insider insights on what's going on in the home building industry.

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J. Michael Luzier
May 30, 2014

Conquer Conservative Builder Syndrome: Get Tested!

Product failures happen. Because they do, builders tend to stick with the “tried-and-true” building materials, believing that wise builders don’t get fooled by new product claims. So how do new products break through? Consistently, our research shows the most important factor in a builder’s decision to try a new product is confidence that the manufacturer has done the proper testing and evaluation on the product. Have your products been tested?

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Steven Armstrong
May 28, 2014

Get Help Navigating The ‘Gray Zone’ in Green: Commercial-Grade Residential Construction

Use of the NGBS for multifamily construction has been booming over the past few years, and it's being accepted as the green program of choice at near exponential rates. All NGBS Green Verifiers are trained by Home Innovation to verify all types of green projects, but on-the-ground expertise varies. If you are transitioning from multifamily low- and mid-rise buildings to multifamily high-rise buildings, it's important to work with an NGBS Green Verifier who understands the "gray areas" and differences with this kind of project to maximize the value of your verification.

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Bob Hill, PE
May 22, 2014

Moisture Testing: An Ounce of Prevention, Better Than a Pound of Cure

Energy efficiency requirements in the building codes are becoming more and more stringent. This has lead to the unintended consequence of builders having to contend with and mitigate excess moisture in the homes they build. Making houses tighter with less air infiltration creates positive energy benefits but, unless adequate ventilation is provided in the right way, there can be moisture-related issues like mold growth. Proper moisture testing for building products is crucial to ensure they perform as manufacturers, builders, and homeowners desire.

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Joseph Gordon
May 15, 2014

NGBS Keeps Builders on The Cutting Edge

It's 2014, the 2012 International Energy Conservation Code (IECC) is gaining ground and being accepted in many states, and it is no longer a question of "if" but "when" you will be required to meet a certain building leakage number. So if you're a home builder still asking, “Isn't it better – and greener – to just let my homes 'breathe' naturally rather than sealing them tightly and relying on mechanical ventilation?” you're in for an abrupt and rude awakening when the new code comes to town. Don't wait. The future is now. And certification to the NGBS is your best tool.

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Marla Esser, CGP, LEED-AP
May 8, 2014

Why Provide a Green Homeowner Manual?

Homes today, especially high-performance green homes, are complex – they involve systems within systems, integrated technologies, and dozens of “pieces” or components that homeowners rely on every day. Each home component – including systems, appliances, finishes, and more – has its own make, model, serial number, user manual, warranty information, and more. A homeowners’ manual is the key to maintaining and understanding all of these components, and providing a comprehensive manual to your homeowners is the key to establishing yourself as a reliable resource for them.

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Cindy Wasser
May 6, 2014

Increasing Green Home Interoperability

Across the real estate transaction process, various users are obtaining and utilizing green home data for their own purposes, but that information is not necessarily translatable to other users. There's a significant lack of interoperability in the system, where everyone is speaking on different frequencies, and often even in different "languages" about green. This undermines the ability of anyone to fully and effectively communicate about green home features and have them recognized and valued throughout the process. Last week's unveiling of NAR's Green MLS Implementation Guide v1.0 is a huge step toward rectifying this situation.

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Ed Hudson, MBA
May 1, 2014

Time to Rethink Canada

Some U.S. manufacturers of building materials have overlooked Canada as an important part of their market development efforts, instead concentrating on expanding their presence into new U.S. geographies or penetrating deeper into existing markets. This may have been rational, for example, in 2005 when the Canadian housing market about 1/10th the size of the U.S. market (measured in new homes completed). Last year, Canada’s housing market was about 1/5th the size of the U.S. market. The stability of the Canadian housing market is also noteworthy, and the anemic rebound of the U.S. new home market are more reasons to take a closer look at Canada.

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