Home Innovation Insights

Insider insights on what's going on in the home building industry.

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Michelle Foster
November 19, 2015

Don't Mess with FTC: Substantiate Your Green Marketing Claims

The FTC is becoming ever more vigilant on pursuing those who mislead consumers on the "green" attributes of their products. While homes are very different than cleaning products and other consumer goods, find out why Home Innovation’s NGBS Green certification program offers a safe haven for builders to deliver consumers green, high performance homes, and not run afoul of the FTC.

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Michelle Foster
October 9, 2015

Is It Really All About That Price? Not Likely!

Many builders mistakenly believe that green certified homes are a niche product; that only the most environmentally-conscious consumers care about green features. Instead, they reason, homebuyers are all about the sales price. Find out why, more and more, that's simply not the case.

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Michelle Foster
September 18, 2015

Kaizen is Key to the Success of NGBS Green

Kaizen is the practice of continuous improvement; a belief that big results come from many small changes accumulated over time. In the six years since Home Innovation played a critical role in the development of the National Green Building Standard ICC-700 (NGBS) and began to offer NGBS Green Certification to the residential industry, our kaizen approach has helped drive our success.

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Ed Hudson, MBA
July 10, 2015

Data Hot Off the Spreadsheets!

According to Home Innovation's latest Annual Builder Practices Survey, the home building industry is finally climbing out of the doldrums, and some exciting and unexpected opportunities are revealing themselves. For over 30 years, our annual survey and reports have tracked market shares of building material categories. Find out what the latest data tell us.

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Troy Johns
June 8, 2015

Capitalizing on Growing NGBS Green Momentum

As a builder, member of Home Innovation's Board, and chair of the new NGBS Green Advisory Group, it was affirming to hear builders and developers on the Advisory Group recently discuss how NGBS Green has helped them transform their specific projects, but also to acknowledge the challenges that remain to transform the market. Quite simply, this is the value proposition of NGBS Green. It helps builders be more successful and at the same time produce buildings with greater inherent value and smaller environmental impacts. Find out more about the growing momentum of NGBS Green.

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Cindy Wasser
May 1, 2015

An NGBS Retrospective: 50,000 NGBS Green Certified Homes

With the 50,000th NGBS Green Certified home in our very recent past, it seemed like a perfect time to look back on what a game-changer the NGBS rating system has been to the home building industry, and celebrate the achievements of our dedicated NGBS Green Partners who have sought third-party green home certification.

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Mark Garner
February 12, 2015

Don’t Go It Alone: Verifiers Can Help Avoid Scheduling Issues, Costly Damages

One of the most important aspects of multifamily construction is scheduling. If done properly, it can save the owner and the general contractor a lot of time, money, and frustration. But all too often, this process is not monitored closely enough. In large multi-million-dollar projects, the smallest mistakes in construction sequencing can be devastating to the project by causing costly delays, damages, and legal actions. NGBS Green Verifiers can help you plan so that a small error in scheduling doesn't result in a major catastrophe in your green building.

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Michelle Foster
January 29, 2015

NGBS Bronze Cookbook: Your Winning Recipe for Green Home Building

Despite green building experts’ declarations to the contrary, a truly high-performance, green home is not always easy for builders to design and construct, and there are always additional costs involved as compared to building a code-minimum home. These are facts. But we do all that we can to make the process easier and more affordable for builders, so that more builders will build green homes and verify performance with independent, third-party verification.

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