Home Innovation Insights

Insider insights on what's going on in the home building industry.

Browse
Archive
Ed Hudson, MBA
February 28, 2018

Market Segmentation: Precision Helps You Communicate More Effectively

One market, one message, one ad strategy, one set of product options — sounds simple and efficient, doesn’t it? But we all know that’s not how modern marketing works. As marketers get more savvy, and buyers more discerning, lumping everyone into a single bucket is only a simple and efficient way to continue losing ground against competitors. Even “segmenting” your market by Builder, Retailer, or Contractor channels falls short of a strategy that will propel you ahead of competitors and help you make the most of your advertising, marketing, and communications budgets.

comments (0)

Continue Reading


Ed Hudson, MBA
February 22, 2018

You’re Getting Colder: Market Data Not Always What You Think

Energy codes have more stringent insulating requirements for cooler climates. So, wouldn’t it be logical to assume that a manufacturer offering a new insulation product touting better energy performance should introduce it the cooler, Northern region of the country? Perhaps. But the market doesn’t always play out the way you think it will; the way that seems most logical. As a prime example, Spray Foam Insulation has enjoyed much bigger market share in warmer climates than in cooler (see map below). Using Tableau, Home Innovation’s Builder Practices data can provide insight not readily seen using more traditional methods of analysis.

comments (1)

Continue Reading


Deanna Williams, PE
February 9, 2018

Are Your Plumbing Products Designed for Reliability?

Today’s customers, both building professionals and homeowners, have increased their expectations of manufacturers for high quality, reliable products. Product testing identifies problems encountered during construction or service life due to poor durability, strength, or performance. Increase the quality and reliability of your products by detecting failures, pinpointing probable deficiencies, and confirming your product will maintain performance throughout its lifecycle.

comments (0)

Continue Reading

  • 1