You may be building green homes, but are you keeping it a secret? Don't!

IBS Educational Session: Refining Your Sales Pitch for High Performance Homes

January 20, 2015
10:00-11:00 a.m. (Pacific)
2015 International Builders' Show
Las Vegas Convention Center
Las Vegas, NV

Over 80% of consumers value green and energy-efficient features in their purchasing decisions. Given the stats, isn't it time to refine your sales pitch to highlight those specific home features and benefits? In this session, you'll hear from panelists who have diverse, yet highly effective, and proven results in high performance home sales. You'll review consumer market research and translate it into actionable marketing tips, see a fun and innovative example used to help homeowners better understand energy-efficient features, and discover the techniques one Realtor uses to sell these homes. Ready-made marketing materials for NGBS Green Certified Homes will also be shared.

To register for the 2015 International Builders' Show, visit www.buildersshow.com.