Home Innovation Research Labs Adds Even More Expertise to Market Research Team

Upper Marlboro, Md. - Earlier this month, Home Innovation Research Labs welcomed Robert Maihofer as its new manager of marketing research. Maihofer brings with him a deep background in consumer and B2B marketing research and will be a great enhancement of the experience and expertise Home Innovation Labs already offer its home building industry clients.

Most recently, Maihofer was a consultant offering qualitative and quantitative marketing research services to a wide array of clients in various industries. Prior to this consultancy role, he cultivated his specialties at companies like Simpson Strong-Tie, Wirthlin Worldwide, Follett Software, and Cole Taylor Bank. Maihofer completed his undergraduate studies in Marketing at Michigan State University, and went on to receive his MBA with a specialization in marketing research from the University of Illinois at Chicago – both degrees conferred with honors. He has further honed his marketing research knowledge through coursework at the Burke Institute.

"The Home Innovation Research Labs has a long history of helping building product manufacturers identify product, process, and marketing keys to unlock the success – or ward off the failure – of their products," said Maihofer. "Utilizing the full arsenal of market assessment tools to help with a product's commercial success is more crucial today than any other time in the home building industry. I'm looking forward to helping advance Home Innovation Labs nearly 50-year tradition of high-quality, industry-specific marketing research."

To find out more about how Home Innovation Research Labs market research team can help the commercial success of your home building product or service, contact us today.

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ABOUT: Home Innovation Research Labs, located in Upper Marlboro, Md., is a full-service research, testing, and consulting firm determined to improve the quality, durability, affordability, and environmental performance of single- and multifamily homes and home building products – in short, we aim to perfect the home. Founded in 1964 as a subsidiary of the National Association of Home Builders (NAHB), our team has been integral in solving many of our client’s most difficult product and technology issues, and helping to introduce some of the most groundbreaking innovations in construction. Through an interdisciplinary research approach – including market research, building science analysis, laboratory testing, and standards development – we help to find a home for innovation in the construction industry.

NOTE TO EDITORS ON STYLE USAGE: To identify this company and its work correctly, first reference should be "Home Innovation Research Labs." In subsequent mentions, “Home Innovation” should be used; we are not identified by an acronym. Prior to February 12, 2013, the company was known as the NAHB Research Center.