Many building product manufacturers would love to have input from homeowners — either DIY'ers or those interested in a professional home remodel — but don't have the time or budget to field a nationwide custom survey of homeowners. Home Innovation Research Labs is launching a Homeowner Omnibus Survey next month to help manufacturers in this situation.
A quick and cost-effective way to gauge consumer reaction to a new building product or assess a product’s competitive advantage is to sponsor one or more questions in the upcoming Homeowner Omnibus Survey, one of the many survey products available through Home Innovation Research Labs.
No matter what a manufacturer’s market intelligence objectives, Home Innovation Labs can include questions to meet those objectives, and the process is easy:
For more information or to reserve space for your questions, contact Home Innovation marketing research staff today.