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Home Innovation News

Exciting new partnership provides comprehensive marketing research to product manufacturers.

January 30, 2014Upper Marlboro, MD

Professional Builder & Home Innovation Team to Launch Best-in-Class Building Product Data, Marketing Research Products for Manufacturers

Professional Builder INSIGHT, powered by Home Innovation Research Labs Now Available

Embarking on its 50th year as a leader in testing, certification, and research for the residential construction industry, Home Innovation Research Labs is pleased to announce its new partnership with SGC Horizon’s Professional Builder magazine to deliver the most comprehensive suite of data products and marketing research services available for building product manufacturers.

Professional Builder INSIGHT, powered by Home Innovation Research Labs, combines Professional Builder’s 79-year history of providing in-depth home building coverage to its extensive audience of home builders throughout the United States and Canada, with Home Innovation’s 50-year track record of serving the research and data needs of the home building industry’s most successful companies.

This new resource will provide building product manufacturers with market-leading data and research on 42 separate U.S. building product usage categories (and 24 Canadian building product categories). In addition to product usage data and market assessments, Professional Builder INSIGHT offers marketing solutions, brand leadership insights, product innovation assistance, custom research opportunities, and product certification options.

Six distinct products and services offered under the Professional Builder INSIGHT umbrella include:

Professional Builder INSIGHT will help product manufacturers gain a clear understanding of their market size and be in the best position to spot trends and opportunities,” according to SGC Horizon Building Group Director/Principal Tony Mancini.

Michael Luzier, president and CEO of Home Innovation Research Labs, agrees adding, “With our industry making a rebound, there has never been a more important time for manufacturers to be prepared for what’s to come. Professional Builder INSIGHT will provide them with an advantage.”

For more information on Professional Builder INSIGHT products and services, contact Adam Grubb (317.219.7546).

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ABOUT SGC Horizon: SGC Horizon serves the infrastructure, equipment, residential and commercial construction markets with award-winning publications, websites and industry-leading events. SGC Horizon's brands include Professional Builder, Professional Remodeler, Custom Builder, HousingZone, Show Village, Building Design+Construction and Construction Equipment.