Home Innovation Offers Exclusive Building Product Brand & Product Usage Reports

PB Insight, powered by Home Innovation Research Labs, is a potent new partnership between Home Innovation and the publisher of Professional Builder and Professional Remodeler magazines. Bringing together the industry experience, expertise, and reach of this powerhouse duo has allowed Home Innovation to develop and offer Brand Usage Studies and reports, new this year, as an extension of our Annual Builder & Consumer Practices Reports.

Home Innovation provides superior brand usage studies based on hard data and actual units purchased. Not merely perceptions or speculations on what a builder might purchase, like other studies offer. This provides actionable market information building product manufacturers need to make strategic business decisions about existing and future products.

Ed Hudson, Home Innovation's Director of Marketing Research, recently blogged about the "Pitfalls of Brand Share Studies of Construction Products," which provides insight into other data products available in the marketplace and what makes ours more practical.

For more information on PB Insight offerings, or to purchase specific Brand Usage Studies, contact Adam Grubb with PB Insight (317.219.7546).

ABOUT: Home Innovation Research Labs, located in Upper Marlboro, Md., is a full-service research, testing, and consulting firm determined to improve the quality, durability, affordability, and environmental performance of single- and multifamily homes and home building products – in short, we aim to perfect the home. Founded in 1964 as a subsidiary of the National Association of Home Builders (NAHB), our team has been integral in solving many of our client’s most difficult product and technology issues, and helping to introduce some of the most groundbreaking innovations in construction. Through an interdisciplinary research approach – including market research, building science analysis, laboratory testing, and standards development – we help to find a home for innovation in the construction industry.

NOTE TO EDITORS ON STYLE USAGE: To identify this company and its work correctly, first reference should be "Home Innovation Research Labs." In subsequent mentions, “Home Innovation” should be used; we are not identified by an acronym. Prior to February 12, 2013, the company was known as the NAHB Research Center.