Trends

Find out what our research experts view as important changes and trends in homes and building products.

June 29, 2018

Home Innovation Shares Expert Insights on Fenestration at WDMA Conference

Speaking at the WDMA Technical & Manufacturing Conference in Minneapolis last week, Home Innovation’s Director of Market Research Ed Hudson shared his expertise on the market for fenestration products, based on data from our Annual Builder and Consumer Practices Surveys.

Continue Reading

Tagged:
Data and Trends, Homebuyer Preferences, Building Products, Marketing, Survey Research

June 21, 2018

Home Innovation Shares Expert Insights on Plastics at PROFILES 2018

Speaking at AMI’s Profiles 2018 conference in Pittsburgh earlier this month, Home Innovation’s Director of Market Research Ed Hudson shared his expert opinions on all things plastic and home building-related, based on data from our Annual Builder and Consumer Practices Surveys. Below is a link to his full presentation on how to capitalize on developments on profiles for window, door, decking, fencing, and siding applications.

Continue Reading

Tagged:
Data and Trends, Homebuyer Preferences, Building Products, Marketing, Survey Research

June 12, 2018

Builder Survey Data: It’s What’s on The Inside (& Outside) That Counts

Home Innovation’s 2018 Builder Practices Survey continues to reveal many new trends (and trend reversals). We touched on the interesting changes underway in the housing mix in the last Trends post. Our ongoing dive into the Annual Builder Practices Survey data has pointed to other fascinating market shifts, as well.

Continue Reading

Tagged:
Data and Trends, Homebuyer Preferences, Building Products, Marketing, Survey Research

June 1, 2018

New Housing Mix: Are You In or Out of the Big Picture?

The turmoil of the mid-2000’s housing market bust and Great Recession set major changes in motion for the new home market. In fact, even now we’re still trying to sort out whether it will return to its old, familiar pattern or if we’re seeing the “new normal.”

Continue Reading

Tagged:
Data and Trends, Homebuyer Preferences, Building Products, Marketing, Survey Research

May 18, 2018

Consumer Spending Trends in Outdoor Living Spaces

Now that spring is officially in the air – along with plenty of pollen – it’s time to share some of the findings from our 2018 Consumer Practices Survey (CPS) on outdoor living.

The CPS is a survey of 110,000 U.S. and Canadian households that tracks hundreds of remodeling activities and materials purchases. The results of this year’s survey are now being tabulated, allowing us to see how trends in repair and remodeling purchases and activities are unfolding.

Continue Reading

Tagged:
Data and Trends, Homebuyer Preferences, Building Products, Marketing, Survey Research

May 3, 2018

Labor Shortage Leads to Growth Opportunities in Skills-Reducing, Efficiency-Improving Technologies

The “skill” in the construction industry’s Skilled Labor Shortage is driving market change, favoring skills-reducing and efficiency-improving innovations. More and more, this is not just a matter of simply moving the work from the jobsite to the factory. Rather, many opportunities for manufacturers seem to lie in creating technologies that can maximize efficiencies for both skilled and unskilled laborers on site, while not eliminating either role.

Continue Reading

Tagged:
Data and Trends, Homebuyer Preferences, Building Products, Marketing, Survey Research

April 12, 2018

Where Are We Stuffing All Our Stuff?!

There is an adage that says in any household, the things you have tend to accumulate to fill the space available for its storage. This certainly holds true in most American households. Though there are many who would say they don’t fit the stereotype, materialism and excess are often considered very “American” traits. And along with all the stuff we accumulate, comes the need to store it. Despite having the biggest homes in the world, more closets on average than any other country, as well as the most garages, somehow, we still never seem to have enough space to put everything.

Continue Reading

Tagged:
Data and Trends, Homebuyer Preferences, Building Products, Marketing, Survey Research

April 6, 2018

New Survey Data: Roofing Underlayment Market Report

The home re-roofing market is massive — about 16 billion square feet of existing residential roof was re-covered last year – and the majority of re-covers get at least one layer of roofing underlayment. An additional 3 billion square feet of new roofing underlayment was installed on new U.S. homes in 2017. As a roofing material, asphalt shingles have been dominant for decades, and there’s very little threatening that lead position. However, underneath those shingles and other roofing materials, there is a lot of change underway.

Continue Reading

Tagged:
Data and Trends, Homebuyer Preferences, Building Products, Marketing, Survey Research

March 30, 2018

Luxury Vinyl Tile Making Big Inroads—But Where?

There’s no doubt that Luxury Vinyl Tile (LVT) is a rapidly-growing option in home re-flooring. According to Home Innovation’s 2018 Consumer Practices Survey (CPS), it now represents more than 6% of this 14 billion square-foot-per-year market just a few years after its introduction. Why this rapid success? Well, according to its manufacturers, LVT is durable. It’s easy to maintain. It’s beautiful. It’s easy to install. And it’s more comfortable underfoot that some other flooring products. But knowing which rooms consumers are installing it in gives us insight into the key drivers of this burgeoning trend.

Continue Reading

Tagged:
Data and Trends, Homebuyer Preferences, Building Products, Marketing, Survey Research

February 14, 2018

Continuing Growth in Green Building, Good News for Manufacturers

The trend toward building more green homes and apartments continues unabated, and with it comes a growing desire by builders to have their homes certified green. The majority of both single- and multifamily builders cite the availability of green products as the single biggest driver for future green home construction. Builders want to build green homes, but they know that the ability to find and afford green building products is critical to their success. Check out what we found in a recent survey when builders were asked about awareness of green certification programs and their effect on building products purchases.

Continue Reading

Tagged:
Green Building, Data and Trends, Homebuyer Preferences, Building Products, Marketing, Survey Research

February 7, 2018

Why Builders Use (or Do Not Use) Integrated Construction Management Software

In our January 2018 Omnibus Survey, the 300 home builder respondents told us if they do or do not use integrated construction management software for their businesses. In a previous post, I discussed which software products respondents indicated they’re using and why. Here, I’ll go into a bit more detail on what functions are being used most by those who use integrated software solutions, as well as what keeps others from using it at all.

Continue Reading

Tagged:
Data and Trends, Homebuyer Preferences, Building Products, Marketing, Survey Research

February 1, 2018

What Software Are Builders Using … and Why?

Home Innovation recently prepared and included some questions on integrated construction management software usage among builders in an Omnibus Survey. The results are interesting. Find out more about who is using this software most and why.

Continue Reading

Tagged:
Data and Trends, Homebuyer Preferences, Building Products, Marketing, Survey Research

January 25, 2018

Trends and Opportunities in the U.S. Building Products Market

It’s well-known that the home building industry is slow to change, but some important building product changes have managed to take hold. How do you know whether your product will be a success or failure? There’s no simple answer to that, but Ed Hudson's recent presentation from the 2018 International Builders' Show sheds some light on the topic by summarizing industry trends over the past decade. With those trends comes some insight into things building product manufacturers should—and, perhaps more importantly, should not – do in their new product introductions.

Continue Reading

Tagged:
Data and Trends, Homebuyer Preferences, Building Products, Marketing, Survey Research

August 23, 2017

The New Face of Kitchen Cabinets

Over the past several years, there has been rapid evolution in home design in the kitchen. For kitchen floors, first ceramic tile took the place of vinyl, then hardwood took the place of ceramic tile. For countertops, granite soared to the lead, replacing solid surfacing and laminate, and now quartz is making big inroads into the granite market.

The most recent acceleration in this evolution is in cabinet styles and finishes. Flat panel doors, while long considered a low-cost option compared to raised panel doors, have now gained greater acceptance and represent more than a third of new single-family home installations and a large majority of multifamily installations.

Continue Reading

Tagged:
Data and Trends, Homebuyer Preferences, Building Products

July 14, 2017

Market Education Key to Market Domination

There’s a mystery surrounding wood floor joists in new homes that keeps getting deeper—literally! In 2004, more than half of wood floor joists in new homes were 10 inches or less deep. Now, more than 60 percent are 12 inches or deeper.

Continue Reading

Tagged:
Data and Trends, Building Practices, Building Products

April 8, 2013

Switching Building Products

Fear of the unknown may discourage you from trying a new or innovative product, but the reward may far outweigh the risk. Find out the key questions you should ask to try to minimize the risk you are taking, and weigh the costs versus the benefits of making a product switch.

Continue Reading

Tagged:
Building Products, Building Practices