Trends

Find out what our research experts view as important changes and trends in homes and building products.

July 11, 2014

Continued Growth Expected in Green Home Building

The overall residential construction market is heating up, and experts forecast expanded activity in the green housing industry. McGraw-Hill's recent green home SmartMarket report can help builders and building product manufacturers refine their business and marketing plans to remain competitive in the changing market.

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Tagged:
Building Codes, Building Practices, Homebuyer Preferences, Energy Performance, Green Building, Marketing, Survey Research

March 28, 2014

How satisfied are Owners of NGBS Green Certified homes?

When it comes to green building, consumers care about and are willing to pay for more than just energy efficiency. Consumers are becoming increasingly sophisticated in their understanding of a comprehensive approach to green construction, and they are rewarding builders who can respond to more than just energy efficiency.

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Tagged:
Green Building, Marketing, Homebuyer Preferences, Survey Research

March 28, 2014

North Carolina—5% of New Housing Stock is NGBS Green Certified

North Carolina is a national leader in green housing, and the numbers prove it! The North Carolina Energy Efficiency Alliance (NCEEA) has released data detailing the market penetration of voluntary, third-party certified green and energy efficient homes statewide.

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Tagged:
Green Building, Building Codes, Data and Trends, Energy Performance

June 4, 2013

6 Reasons You Should Choose NGBS Green Certification Over LEED

Despite having tens of thousands of green home certifications under out belt, the National Green Building Standard (NGBS) and Home Innovation's NGBS Certification Program are still not as well-known as LEED. Find out why NGBS is still the best choice.

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Tagged:
Green Building, Marketing, Homebuyer Preferences, Energy Performance, Building Practices

May 7, 2013

What Do Homebuyers Really Want in a Green Home?

When it comes to green building, consumers care about and are willing to pay for more than just energy efficiency. Consumers are becoming increasingly sophisticated in their understanding of a comprehensive approach to green construction, and they are rewarding builders who can respond to more than just energy efficiency.

Continue Reading

Tagged:
Green Building, Marketing, Homebuyer Preferences

February 5, 2013

Interest in Solar Energy is Heating Up

With ever-increasing energy costs, homeowners are worried about their skyrocketing utility bills and looking for ways to save energy and money. With all of the talk about "going green" and energy efficiency, people are paying more attention to environmental concerns such as global warming and smart growth. As a result, solar energy is fast becoming an option to which consumers are paying close attention. It is one of those renewable sources of energy that is viable in most parts of the country, limited only by clouds.

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Tagged:
Solar Energy, Energy Performance, Green Building, Homebuyer Preferences, Building Practices

November 6, 2012

Consumers Are Willing to Pay for Quality

Today’s homebuyers want energy-efficient, low-maintenance, well-insulated and well-sealed homes. Data has shown that consumers are willing to pay a premium for these types of homes and that they are typically more satisfied with them than with their previous, less efficient homes.

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Tagged:
Building Practices, Green Building, Homebuyer Preferences, Marketing