Trends

Find out what our research experts view as important changes and trends in homes and building products.

October 12, 2017

Under Foot: Trends in Single-Family Flooring

The flooring market in new homes has been in flux in recent years, and some notable trends have emerged—carpeting is retreating to bedrooms; resilient flooring is losing its already dwindling share to tile; and hardwood finish flooring is now dominating the main living areas of new homes. The biggest winner among all flooring types in the past decade has been engineered hardwood, capitalizing on the style trend toward wood finishes and the need for quick and trouble-free installation.

Continue Reading

Tagged:
Data and Trends, Homebuyer Preferences, Building Products

August 23, 2017

The New Face of Kitchen Cabinets

Over the past several years, there has been rapid evolution in home design in the kitchen. For kitchen floors, first ceramic tile took the place of vinyl, then hardwood took the place of ceramic tile. For countertops, granite soared to the lead, replacing solid surfacing and laminate, and now quartz is making big inroads into the granite market.

The most recent acceleration in this evolution is in cabinet styles and finishes. Flat panel doors, while long considered a low-cost option compared to raised panel doors, have now gained greater acceptance and represent more than a third of new single-family home installations and a large majority of multifamily installations.

Continue Reading

Tagged:
Data and Trends, Homebuyer Preferences, Building Products

August 9, 2017

You Complete Me: New Homebuyer Remodeling Activities May Surprise You

Each year, Home Innovation Research Labs surveys more than 100,000 U.S. and Canadian households and get very detailed information on their home remodeling, repairs, and upgrades. You may assume that most remodeling or home improvement activities are conducted primarily by those who’ve either been in their house a long time and are looking for/need a change, or those who recently bought an existing home and want to do things to make it more “their own.” Our robust consumer data challenges that assumption.

Continue Reading

Tagged:
Data and Trends, Building Practices, Homebuyer Preferences

April 12, 2017

How do YOU get your R-value? Recent Survey Reveals Interesting Trends

Over the past few years, a lot has been said and written about continuous foam insulation in new homes, including the writing of the new building code requirements.

Continue Reading

Tagged:
Data and Trends, Energy Performance, Homebuyer Preferences, Insulation

February 2, 2017

Solar May Beat Coal in a Decade

Bloomberg New Energy Finance says solar will be the cheapest source of energy in the 2020s. Why wait to experience the benefits of solar?

Continue Reading

Tagged:
Data and Trends, Solar Energy, Energy Performance, Homebuyer Preferences

November 15, 2016

Big Changes Underway in Whole-House Re-Piping Market

While we're all happy to see the rebound of the housing market underway, smart companies aren't just watching the volume of housing starts, but also the mix of home types built. In many ways, the mix can have a bigger impact on building materials purchased than does the total number of new homes.

Continue Reading

Tagged:
Data and Trends, Building Practices, Homebuyer Preferences, Marketing, Survey Research

September 15, 2016

Flooring Material Trends

Over the past 12 years, Home Innovation has been closely tracking the many changes in the popularity of flooring types in new homes. The biggest winners have been Solid Hardwood and Engineered Hardwood. While carpeting still remains the leader, it has fallen from 60% to 40% overall share. Vinyl flooring has also lost much of its former market share—primarily sheet vinyl—but vinyl has received a boost from the growing popularity of the luxury vinyl tile market. The market for ceramic tile in new homes has increased modestly over the past decade.

Continue Reading

Tagged:
Data and Trends, Building Practices, Homebuyer Preferences, Marketing, Survey Research

July 1, 2016

Housing Mix is as Important As Volume

While we're all happy to see the rebound of the housing market underway, smart companies aren't just watching the volume of housing starts, but also the mix of home types built. In many ways, the mix can have a bigger impact on building materials purchased than does the total number of new homes.

Continue Reading

Tagged:
Data and Trends, Insulation, Building Practices, Homebuyer Preferences, Energy Performance, Marketing, Survey Research

May 20, 2016

What's Up (or Down?) in New U.S. Homes?

Keeping up-to-date is critical in order to capitalize on trends and avoid being stung when your product category takes an unexpected dive. Data from our 2016 Builder Practices Reports shows some changes underway that you need to know.

Continue Reading

Tagged:
Data and Trends, Insulation, Building Practices, Homebuyer Preferences, Energy Performance, Marketing, Survey Research

May 6, 2016

What's New in the U.S. Remodeling Industry?

Keeping up-to-date is critical in order to capitalize on trends and avoid being stung when your product category takes an unexpected dive. Data from our 2016 Consumer Practices Survey shows some unexpected changes underway that you need to know.

Continue Reading

Tagged:
Data and Trends, Insulation, Building Practices, Homebuyer Preferences, Energy Performance, Marketing, Survey Research

February 11, 2016

New Study on Canadian Market for Building Products

For the first time since 2013, Home Innovation Research Labs is conducting the Canadian Builder Practices Survey, a study that quantifies home builder purchases of building materials. With the Canadian new home market shifting strongly from single- to multifamily, it's more important than ever to keep up on building products purchases there.

Continue Reading

Tagged:
Data and Trends, Insulation, Building Practices, Homebuyer Preferences, Energy Performance, Marketing, Survey Research

September 2, 2014

Survey Says: Home Insulation Trend Reversal?

According to Home Innovation Research Labs' Annual Builder Practices Survey, a shift in homebuyer demographics and builder buying and building habits has created a significant shift away from spray foam insulation across the board — in walls, floors, and roofs and in each of the four Census Regions. While a one-year shift in building product usage data does not constitute a real trend, this may be signaling a change in the home insulation landscape.

Continue Reading

Tagged:
Data and Trends, Insulation, Building Practices, Homebuyer Preferences, Energy Performance, Marketing, Survey Research

July 11, 2014

Continued Growth Expected in Green Home Building

The overall residential construction market is heating up, and experts forecast expanded activity in the green housing industry. McGraw-Hill's recent green home SmartMarket report can help builders and building product manufacturers refine their business and marketing plans to remain competitive in the changing market.

Continue Reading

Tagged:
Building Codes, Building Practices, Homebuyer Preferences, Energy Performance, Green Building, Marketing, Survey Research

March 28, 2014

How satisfied are Owners of NGBS Green Certified homes?

When it comes to green building, consumers care about and are willing to pay for more than just energy efficiency. Consumers are becoming increasingly sophisticated in their understanding of a comprehensive approach to green construction, and they are rewarding builders who can respond to more than just energy efficiency.

Continue Reading

Tagged:
Green Building, Marketing, Homebuyer Preferences, Survey Research

June 4, 2013

6 Reasons You Should Choose NGBS Green Certification Over LEED

Despite having tens of thousands of green home certifications under out belt, the National Green Building Standard (NGBS) and Home Innovation's NGBS Certification Program are still not as well-known as LEED. Find out why NGBS is still the best choice.

Continue Reading

Tagged:
Green Building, Marketing, Homebuyer Preferences, Energy Performance, Building Practices

May 7, 2013

What Do Homebuyers Really Want in a Green Home?

When it comes to green building, consumers care about and are willing to pay for more than just energy efficiency. Consumers are becoming increasingly sophisticated in their understanding of a comprehensive approach to green construction, and they are rewarding builders who can respond to more than just energy efficiency.

Continue Reading

Tagged:
Green Building, Marketing, Homebuyer Preferences

February 5, 2013

Interest in Solar Energy is Heating Up

With ever-increasing energy costs, homeowners are worried about their skyrocketing utility bills and looking for ways to save energy and money. With all of the talk about "going green" and energy efficiency, people are paying more attention to environmental concerns such as global warming and smart growth. As a result, solar energy is fast becoming an option to which consumers are paying close attention. It is one of those renewable sources of energy that is viable in most parts of the country, limited only by clouds.

Continue Reading

Tagged:
Solar Energy, Energy Performance, Green Building, Homebuyer Preferences, Building Practices

January 7, 2013

Future-Proofing Your Home Designs

Consumers’ expectations of energy performance have changed. They are demanding a higher level of energy performance than ever before. To maintain a competitive edge, there’s no better time than now to figure out how your current cadre of home designs stacks up for future needs.

Continue Reading

Tagged:
Building Practices, Air Sealing Design, Energy Performance, Homebuyer Preferences, Marketing

November 6, 2012

Consumers Are Willing to Pay for Quality

Today’s homebuyers want energy-efficient, low-maintenance, well-insulated and well-sealed homes. Data has shown that consumers are willing to pay a premium for these types of homes and that they are typically more satisfied with them than with their previous, less efficient homes.

Continue Reading

Tagged:
Building Practices, Green Building, Homebuyer Preferences, Marketing

September 5, 2012

Best Practices for Creating Affordable Green Homes

Green building, once widely perceived to be a “luxury” approach to home building, can be a viable solution for both builders and consumers in the affordable market.

Continue Reading

Tagged:
Energy Performance, Affordable Homes, Homebuyer Preferences, Marketing