Find out what our research experts view as important changes and trends in homes and building products.

May 7, 2013

What Do Homebuyers Really Want in a Green Home?

When it comes to green building, consumers care about and are willing to pay for more than just energy efficiency. Consumers are becoming increasingly sophisticated in their understanding of a comprehensive approach to green construction, and they are rewarding builders who can respond to more than just energy efficiency.

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Green Building, Marketing, Homebuyer Preferences