Find out what our research experts view as important changes and trends in homes and building products.

September 15, 2016

Flooring Material Trends

Over the past 12 years, Home Innovation has been closely tracking the many changes in the popularity of flooring types in new homes. The biggest winners have been Solid Hardwood and Engineered Hardwood. While carpeting still remains the leader, it has fallen from 60% to 40% overall share. Vinyl flooring has also lost much of its former market share—primarily sheet vinyl—but vinyl has received a boost from the growing popularity of the luxury vinyl tile market. The market for ceramic tile in new homes has increased modestly over the past decade.

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Data and Trends, Building Practices, Homebuyer Preferences, Marketing, Survey Research