It’s well-known that the home building industry is slow to change, but some important building product changes have managed to take hold. How do you know whether your product will be a success or failure? There’s no simple answer to that, but Ed Hudson's recent presentation from the 2018 International Builders' Show sheds some light on the topic by summarizing industry trends over the past decade. With those trends comes some insight into things building product manufacturers should—and, perhaps more importantly, should not – do in their new product introductions.