Home Innovation Insights

Tight construction labor & materials markets create opportunities in plastics.

Current Market Trends & New Opps Revealed for Plastics In New Construction and Remodeling

April 4, 2022

On March 1st, I was pleased to speak at the opening session of AMI’s 2022 PVC Formulation Conference in Cleveland. I provided an overview of product trends in new homes and remodeling from 2011 to 2020, tracking market shares of PVC and other plastics products. I concluded with a discussion of how the past two tumultuous years are now resulting in opportunities for plastics. I covered the product categories where PVC is already a big player in the market, and those where they could become one, including flooring, piping, siding, decking, fences, and others.

Decking Material in Home Remodeling - Decks and Covered Porches

Source: Home Innovation’s Annual Consumer Practices Reports

In reviewing data from Home Innovation’s Builder and Consumer Practices Reports, I pointed out where PVC and Plastics market share is rising and falling; which competitive products they were gaining and losing share to; and the rationale behind these market dynamics. At the conclusion of the presentation, I shared opportunities to grow market share by offering products that solve major industry issues, including:

You can take a look at my full presentation to see how home remodeling purchases have trended in the past decade. Ove the coming few weeks, we’ll be publishing our 2022 Consumer Practices Reports, which will provide an updated view of market trends in remodeling — in 25 product categories, regions, states, and metropolitan areas, in both the United States and Canada. Contact me to learn how you can gain access to the 2022 data and stay abreast of the latest trends in the remodeling products market.