Home Innovation Insights

Insider insights on what's going on in the home building industry.

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December 27, 2012

Drop by Drop: Water Infiltration Testing

In our wind-blown rain and air infiltration chamber we huff and puff and see what it takes to blow water into even the tiniest entry points of a home's exterior envelope. Would your products pass our rigorous testing?

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Tagged:
Product Testing, Building Products, Building Codes

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December 13, 2012

Bullish Future for Luxury Home Market?

Don’t throw in the towel on the luxury home market just yet. As single-family housing is coming back to life, some hints of a strengthening luxury home market are appearing as well. Find out what's keeping me optimistic about a bright future for building product manufacturers and suppliers.

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Tagged:
Data and Trends, Survey Research, Building Products, Building Practices, Homebuyer Preferences, Marketing

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December 6, 2012

Multifamily is Hot. Why Green Certify?

The multifamily market is booming and the forecast is bright. So why is voluntary green certification for multifamily also booming now? See what's driving this decision in many markets.

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Tagged:
Green Building, Data and Trends, Energy Performance, Homebuyer Preferences, Affordable Homes, Marketing, Survey Research