Home Innovation Insights

Insider insights on what's going on in the home building industry.

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March 21, 2013

Attention to Detail Pays Off in Product Testing

Quarter-inch by quarter-inch, nail by nail, panel by panel — our lab testing procedures "sweat the details" of every test we do to ensure our clients have comprehensive, credible, and actionable data.

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Tagged:
Product Testing, Building Products, Building Practices, Energy Performance

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March 14, 2013

Invention vs. Innovation

What's the difference between Invention and Innovation? And why is the later more important than the former in the home building industry these days? Our newly-appointed VP of Innovation Services provides some perspective. 

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Tagged:
Homebuyer Preferences, Marketing