Home Innovation Insights

Insider insights on what's going on in the home building industry.

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October 9, 2015

Is It Really All About That Price? Not Likely!

Many builders mistakenly believe that green certified homes are a niche product; that only the most environmentally-conscious consumers care about green features. Instead, they reason, homebuyers are all about the sales price. Find out why, more and more, that's simply not the case.

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Tagged:
Green Building, Marketing, Homebuyer Preferences