Home Innovation Insights

Insider insights on what's going on in the home building industry.

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December 17, 2019

Up On the Rooftop: Building Trends That Matter to Santa

As many of us prepare for the upcoming holidays, I thought I’d do my part by scouting out changes Santa might see as he readies to land on the rooftops of U.S. homes next week. I did some fact-finding in our Annual Builder Practices Reports to determine how changes in new home construction, particularly on roofs, may impact his annual Christmas eve mission. So below is my list – neither naughty, nor nice; just the facts as revealed in Home Innovation’s 2019 Builder Practices Reports … but I did check them twice!

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Tagged:
Building Products, Marketing, Building Practices, Homebuyer Preferences, Data and Trends