Home Innovation Insights

Insider insights on what's going on in the home building industry.

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February 28, 2020

PROVE IT! Time & Motion Studies of Building Product Installations

You know your product addresses the growing construction labor shortage, but your claims are falling on the deaf ears of skeptical potential buyers. They’ve heard that claim before and want someone to provide verification that it really works. Unfortunately, for manufacturers who have developed truly improved products, there are few standard test methods to empirically validate benefits like these.

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Building Products, Marketing, Building Practices, Homebuyer Preferences, Data and Trends