Home Innovation Insights

Insider insights on what's going on in the home building industry.

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August 20, 2020

COVID-19 Brings New Mix of Customers, Product Sales to Pro Yards (Part II)

The national news and trade press have regularly kept us up-to-date on the COVID-19 traffic boost in home improvement warehouse (HIW) stores, largely due to their visibility with retail locations across the country and publicly-traded stock, which makes information on their performance readily available.

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Tagged:
Building Products, Marketing, Building Practices, Homebuyer Preferences, Data and Trends

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August 13, 2020

COVID-19 Brings New Mix of Customers, Product Sales to Pro Yards (Part I)

Building products manufacturers, mills, and wood treatment facilities are keenly aware of the COVID-19 traffic boost in home improvement warehouse (HIW) stores, such as Home Depot, Menards, and Lowes. If they have a strong presence in those locations, these manufacturers are happy about that boost. But many who aren’t well established in HIW stores and are more dependent on lumber and building materials dealers are feeling like they’re missing an opportunity.

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Tagged:
Building Products, Marketing, Building Practices, Homebuyer Preferences, Data and Trends