Home Innovation News

Only one source for 2014 IBS on-site market research -- Home Innovation Research Labs.

December 2, 2013 | Upper Marlboro, MD

Home Innovation to Provide Exclusive On-Site Focus Group Access to 2014 IBS Attendees

Home Innovation Research Labs is pleased to announce its role as the exclusive on-site provider of market research for NAHB’s 2014 International Builders’ Show (IBS) in Las Vegas next February. For building product manufacturers looking for rich information on customers’ product needs and wants, IBS is the place to be. This is especially true this year as it's the first time the show will be co-located with the Kitchen and Bath Industry Show (KBIS) -- it's like having the value of two shows in one!

Home Innovation will have two full-service focus group suites operating throughout the IBS/KBIS shows, and can also accommodate on-site intercept interviews of show attendees if that type of research is preferred. Exhibiting at IBS or KBIS is not required to take advantage of these services during the show. However, for those who are exhibiting, focus groups and/or interviews provide added "bang for your buck" and depth of information to enhance marketing strategies.

Below are the time slots available in Home Innovation's focus group suites. Availability is fixed and some days and time slots are already fully booked -- do not hesitate to book your groups before the options become more limited.

Tuesday, February 4th

  • 7:30-9:30 a.m. – BOOKED
  • 8:30-10:30 a.m. – BOOKED
  • 10:00 a.m.-noon – BOOKED
  • 11:00 a.m.-1:00 p.m. – BOOKED 
  • 1:00-3:00 p.m. – BOOKED
  • 2:00-4:00 p.m. – BOOKED
  • 3:30-5:30 p.m. – BOOKED

Wednesday, February 5th

  • 7:30-9:30 a.m.
  • 8:30-10:30 a.m.
  • 10:00 a.m.-noon
  • 11:00 a.m.-1:00 p.m.
  • 1:00-3:00 p.m. – BOOKED
  • 2:00-4:00 p.m.
  • 3:30-5:30 p.m.

Thursday, February 6th

  • 7:30-9:30 a.m.
  • 8:30-10:30 a.m.
  • 10:00 a.m.-noon
  • 11:00 a.m.-1:00 p.m.
  • 1:00-3:00 p.m.

Whatever your marketing intelligence needs, Home Innovation Research Labs is ready to partner with you to manage your research project from recruiting through reporting for $9,250 per group. Contact Michael Smith II today to secure your space and initiate your IBS marketing research project.

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ABOUT: Home Innovation Research Labs, located in Upper Marlboro, Md., is a full-service research, testing, and consulting firm determined to improve the quality, durability, affordability, and environmental performance of single- and multifamily homes and home building products – in short, we aim to perfect the home. Founded in 1964 as a subsidiary of the National Association of Home Builders (NAHB), our team has been integral in solving many of our client’s most difficult product and technology issues, and helping to introduce some of the most groundbreaking innovations in residential construction. Through an interdisciplinary research approach – including market research, building science analysis, laboratory testing, and standards development – we help to find a home for innovation in the residential construction industry.

NOTE TO EDITORS ON STYLE USAGE: To identify this company and its work correctly, first reference should be "Home Innovation Research Labs." In subsequent mentions, "Home Innovation Labs” or simply “Home Innovation” are acceptable and accurate alternative references; we are not identified by an acronym. Prior to February 12, 2013, the company was known as the NAHB Research Center.