For residential building product manufacturers wondering how the remodeling industry is doing, data from the Home Innovation Research Labs' 2013 Consumer Practices Survey shows a mixed bag - moderate growth in some categories, but not in others. Now is the time to seize on the opportunities available in the current market. For example:
Did you know... there were about 1.25 million additions built onto U.S. homes in 2013, and that nearly 7 million homes got new finished living space through conversions?
Did you know... the most common conversions involved basements (2.3 million), garages or carports (1.7 million), and porches (1.3 million)?
Did you know... high income households lean heavily toward new additions, while lower income households are more likely to convert garages and carports into living area?
Did you know... granite is still the leading kitchen countertop material in remodeling at 37%, but quartz/engineered stone is making inroads and is now at 11%?
This is just a glimpse of the interesting findings from our recent U.S. Annual Consumer Practices Reports. Top building product manufacturers have used Home Innovation's survey data for nearly 20 years to determine market demand and identify trends like these in the building materials market. 2013 reports are now available for immediate delivery to manufacturers interested in this kind of valuable information to position their products and materials optimally in today’s ever-changing market.
The Consumer Practices Reports cover the building products used in residential repair and remodeling and can be paired with the Builder Practices Reports to give you a complete view of the residential construction market. Consumer Practices reports are available in the following categories:
Appliances | Bathroom Accessories | Cabinets | Countertops | Deck & Porch Railings
Finish Flooring | Garage Doors | Insulation | Interior Doors | Interior Finishes
Outdoor Structures | Patio Doors | Roofing | Sheathing | Shutters & Exterior Trim
Siding & Exterior Cladding | Soffit & Fascia | Structural Systems | Windows
Report prices range from $5,000 - 9,000 with geographic details available down to the state level. Contact Chris Steuble, manager of survey operations, today for a sample report or to place your order for the 2013 Annual Consumer (and/or Builder) Practices Reports.
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