Building Product Topics, Designed to Inform and Inspire

Expert insights, practical tips, and the latest building industry product updates

Posted by on September 20, 2012

Tried & True: Home Innovation Lab TESTED

Learn how Home Innovation's Lab Tested™ mark validates building product performance using industry-standard testing, offering manufacturers credibility and market distinction.

Posted by Ed Hudson, MBA on September 6, 2012

Effective Green Messaging for New Homes

Learn how to craft effective green messaging for new homes. Focus on benefits like energy savings, comfort, and health to connect buyers with the value of green living.

Posted by J. Michael Luzier on July 26, 2012

Rockin' The Suburbs

Insider insights on what's going on in the home building industry.

Posted by Ed Hudson, MBA on July 19, 2012

Survey Says... Consumer Austerity Fading, Efficiency Rising

Consumer trends in home design shift toward energy efficiency and upscale finishes like natural wood and stone, reflecting a post-recession housing rebound.

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