AI Adoption Increases Among U.S. Home Builders
Published Wednesday, July 30, 2025
While AI has yet to build a home all on its own, the technology has started making significant inroads within the home-building industry. Data from Home Innovation’s most recent Omnibus Survey shows that the majority of U.S. home builders are still in the early stages, but AI adoption is growing quickly.
The Growth of AI over the Past Year
Home Innovation surveyed 301 builders about how their companies have used AI, both in May 2024 and in June 2025. Over that time, the percentage of builders aware of specific ways in which their companies use AI increased from just 20 percent in 2024 to 32% in 2025. As was the case in 2024, Marketing is a top AI use case among builders (13% in 2025 vs. 11% in 2024), but it has now been overtaken by Design & Planning as the top use case (17 % in 2025 vs. just 9% in 2024). Other business functions with notable increases over the past year are Sales (up 7%), Project Management (up 6%), and Customer Service (up 5%).
Builder Use of Artificial Intelligence by Business Function
Q: How is your company using AI (artificial intelligence)?
Large Builders Leading the Way
Among the 301 builder respondents, 230 represented small builders – those who build fewer than 25 homes per year – and 63 represented large builders (25 or more homes per year). Large builders were significantly more likely to report that their companies are using AI in at least one way: only 45% of large builders said they are not using AI, or they are not sure, compared to 74% of small builders who answered the same way. This disparity exists for every individual business function; there is a statistically significant difference between large and small builders for each category except "Other".
Builder Use of AI by Size of Builder
Q: How is your company using AI (artificial intelligence)?
Early AI Adoption Among Builders in the West
In another aspect researched in this study, the builders from the West region of the United States were significantly more likely than those in other regions to say their companies use AI in some way (56% in the West vs. 43% in the Midwest, 37% in the Northeast, and 33% in the South). While the majority of new homes in the U.S. are being built in the South, the higher rate of AI usage in the West may be a sign of future growth across the country.
Home Innovation's Omnibus Surveys
These are just some of the many findings from our quarterly Omnibus Surveys. Want to see what else we learned or submit your own questions to add to our next one? Contact us today!