Posted: April 17, 2020 Focus Shift: Builders’ Views on Skilled Labor Shortage Change in the Face of COVID-19 Crisis Some builder perceptions have shifted as industry focus shifts. Continue Reading
Posted: April 9, 2020 Discrete Choice in Qualitative Research—A Powerful Way to Determine the “Why” of Decision Dynamics Get both the “What” and “Why” of your customers’ buying decisions. Continue Reading
Posted: April 2, 2020 Which to Pick? Energy Efficiency vs. IAQ Growing consumer interest for IAQ, but how does it compare to energy efficiency? Continue Reading
Posted: March 18, 2020 Looking for a Needle in a Haystack? We’ve Got It! Consumer Practices Survey Reveals Most & Least Popular Remodeling Purchases Continue Reading
Posted: February 28, 2020 PROVE IT! Time & Motion Studies of Building Product Installations An introduction to Home Innovation's unique observational research facility. Continue Reading
Posted: January 31, 2020 The Year Ahead in Residential Housewrap Tracking housewrap usage on new homes and residential home remodeling Continue Reading
Posted: December 17, 2019 Up On the Rooftop: Building Trends That Matter to Santa As reindeer pause, and Santa jump off his sleigh, he better know what’s underfoot! Continue Reading
Posted: September 19, 2019 That’s a Wrap: Housewrap Trends in the Residential Market Alternatives to traditional housewrap making small but steady gains. Continue Reading
Posted: August 30, 2019 Study Finds Current Labor Climate is Both Opportunity & Barrier for Offsite Housing Solutions Some surprising findings surface regarding labor and offsite construction. Continue Reading
Posted: August 9, 2019 Builders Still Sensitive to Materials Price Increases Reflections on recent study of builders’ opinions about suppliers. Continue Reading
Unique Market Research facility ideal for hosting multi-step focus groups and observational research.