Market Demand Data
The Standard for Building Product Manufacturers
Building product manufacturers rely on many sources to understand their markets, including shipment data, retail sales, channel inventory, specification databases, and internal sales reporting. While these sources track product movement through the supply chain, they don’t always reflect what is being installed.
Since the 1970s, Home Innovation Research Labs has been at the forefront of market sizing research, measuring installed product demand through its Annual Builder Practices and Consumer Practices Surveys. These programs track the products actually used in residential construction and remodeling, allowing manufacturers to monitor changes in market size, competitive share, and product usage patterns over time.
Builder Practices Reports: Building Products Used in New Home Construction
Based on nationwide surveys of home builders, these reports identify product usage patterns in new home starts, with segmentation by home type, price point, builder size, and builder type.
Consumer Practices Reports: Building Products Used in Home Repair & Remodeling
These reports deliver in-depth insights into homeowner and renter projects, including Pro vs. DIY purchasing behavior, with segmentation by homeownership and purchase channel.
Spot Trends. Assess Market Share. Evaluate Opportunities.
Building product manufacturers need more than high-level market estimates. Our Annual Builder and Consumer Practices Surveys provide granular insights across 40+ building product categories. Whether you're tracking dollar volume, evaluating new product investments, or allocating sales budgets, our data helps reduce uncertainty and guide smarter decisions.
Why Manufacturers Trust Our Data
Actionable Clues
Future market change can never be predicted with perfect accuracy, but savvy marketers know how to look for signals. Our reports help detect fluctuations in demand before they impact your business.
Proven Modeling
At the core of our research is a deep understanding of industry segments, technologies, and practices, supported by a product usage modeling process refined over decades.
40+ Product Categories
From the window to the wall, or from the roof to the foundation, our reports provide detailed demand data that powers strategy for leading building product manufacturers.
Need Data for a Specific Product?
If our annual reports don’t cover your exact niche, our research team can develop a custom market demand model tailored to your product line.