Knowing the manufacturer and brand of products sold to home builders can help you:
Home Innovation is a veteran of conducting brand usage studies on building materials. Putting that expertise into practice, we launched a report series that helps manufacturers more accurately keep tabs on the highly-competitive building materials market.
Home Innovation's building products brand usage study is superior to existing brand studies. The output is reported in volume of building product, by brand, purchased for new home construction and home remodeling. Thus, we report true market leaders based on units purchased, not market leadership based on survey respondent perceptions. With decades of experience in product usage and brand share studies, our methodology takes into account total annual purchase volume by each respondent. Additionally, our approach rigorously balances purchase volume by geographic areas for an accurate portrayal of purchase volume by brand and manufacturer.
Further, we know with precision how homes are built, where and how purchase decisions are made, and how to speak the language of industry professionals in our data gathering efforts.
| Installed Floor Area in New Homes (sq.ft.) |
Market Share | |
| Huber Advantech | 214,476,000 | 30% |
| Weyerhaeuser EdgeGold | 184,459,000 | 25% |
| Commodity OSB | 175,429,000 | 24% |
| LP TopNotch | 109,726,000 | 15% |
| Tolko T-Grade Pro | 16,458,000 | 2% |
| Ainsworth pointSix | 13,444,000 | 2% |
| Norbord Pinnacle | 12,783,000 | 2% |
| TOTAL | 726,775,000 | 100% |
Source: Annual Builder Practices Survey, Home Innovation Research Labs
Since the mid-1990s, Home Innovation has conducted the Annual Builder & Consumer Practices Surveys, which report building materials purchases by product type for hundreds of categories. The Annual Consumer Practices Survey gathers data from 110,000 U.S. households, and the Annual Builder Practices Survey collects data from approximately 1,500 home builders. The brand usage data reports are extensions of our Builder and Consumer Practices report series.
Bring clarity to your understanding of market size, assess your market share by purchase volume, and evaluate the competitive landscape of new investments with our building product Brand Usage Studies.
Interested? Have questions? Contact us today.