Consumer Practices Reports

Market Demand Data for Building Products Used in Home Repair & Remodeling

The Consumer Practices Reports provide detailed insights into building products purchased for home remodeling, repair, and replacement projects. Based on nationwide surveys of homeowners and renters, these reports measure purchasing behavior, market demand, and usage patterns across roughly 40 building product categories.

Manufacturers use this data to understand how products move through the remodeling market and how purchasing behavior differs between homeowners, contractors, and DIY consumers.

What the Consumer Practices Reports Measure

Our surveys analyze building product purchases associated with home repair and remodeling projects and provide detailed insight into:

• Remodeling product demand
• Replacement cycles for major products
• Homeowner purchasing behavior
• Pro contractor vs. DIY purchasing patterns
• Market share across competing products

These insights help manufacturers evaluate product performance and track shifts in construction practices.

Market Segmentation

Consumer Practices Reports provide demand data segmented across key dimensions of the residential repair and remodeling market.

Included with every report

• Homeownership: Owner vs Renter
• Purchase Channel: Pro vs DIY

These segmentation insights allow manufacturers to identify how products move through both professional and retail distribution channels and better understand where their products compete.

How Manufacturers Use Consumer Practices Data

Building product manufacturers use this data to support:

• Market sizing and demand analysis
• Competitive benchmarking
• Understand consumer purchasing behavior
• Evaluate product replacement cycles
• Product development decisions
• Sales forecasting
• Strategic planning

Consumer Practices Reports serve as a baseline reference for the U.S. residential repair and remodeling market.

Report Pricing

Prices for the Builder Practices Reports vary based on product category and segmentation. Download our pricing sheet to learn more. Interested in purchasing several reports? Contact us to discuss bundle discounts.

Need Data for a Specific Product?

If your product category is not included in the standard reports or requires deeper analysis, Home Innovation Research Labs can develop a custom demand model tailored to your product and market segment.

Schedule a Meeting with a Market Research Expert