Market Research
New Product Development
& Life Cycle Management

Our understanding of building product development + life cycle + innovation process = your success.

Methods Refined to Support New Product Development, Life Cycle Management

Success in developing and launching new home building products or materials requires a deep understanding of the home building industry and the innovation process. We offer unparalleled industry expertise and top-notch research skills to support all phases of the new product development process – from assessing market gaps and opportunities to providing critical market intelligence for your launch plan After launch, the marketing mix needs continual monitoring and recalibration to guide its growth and maturity, potentially re-inventing and re-invigorating throughout its life. Home Innovation has conducted hundreds of marketing research projects in support of new construction product development and lifecycle management — we know the nuances of the technologies, applications, and industry and what makes for a successful building product.  

We Can Support Your New Product Development Process

Home Innovation Research Labs has spent decades supporting building product manufacturers and service providers in their new product development process — from developing a concept, to market introduction, and beyond. While each manufacturer’s new product development process may be unique, they all require in-depth and precise knowledge of the market and industry to be successful. Home Innovation’s deep building technology, industry, and market experience are a solid basis for uncovering and validating opportunities for new products and services. Some services were offer include:

Here are just a few recent success stories from building product manufacturers we have helped support through new product development and market expansion:

If you're interested in these or any other research activities for your new product, contact us to schedule a discussion of your  objectives and our recommended research approach.