Home Innovation Research Labs has a research panel of more than 5,000 home builders, remodelers, and other construction professionals with authority to specify or purchase building products. Our research panel consists of true construction pros — recruited from non-public, pre-screened sources of industry professionals and scrutinized by us personally to eliminate the well-meaning, yet unqualified, survey takers.
We have provided survey fielding of construction pros for decades. We use the strictest criteria for sourcing new panel members. Individuals can’t just sign up for our panel — we must extend an invitation to participate, and we only extend invitations to those who meet our strict qualification criteria.
For decades, researchers throughout the construction industry have relied on Home Innovation Research Labs to cultivate and curate the panels of respondents they need for meaningful data. They rely on us to get more respondents in hard-to-get categories, such as production and multifamily builders. Plus, we know the industry very well and can help our clients establish screening criteria that do not unnecessarily exclude qualified respondents.
Based on feedback from customers who use our survey sample, our respondents are much less likely to be flagged for cheating or speeding through surveys. Our panelists give more thoughtful responses for open-ended and complex questions. And a higher share of our panelists are decision makers in the purchase of building products and services.
Some of the ways we’ve cultivated and honed our panel include:
Our research panel members see Home Innovation Research Labs as a trusted, impartial industry partner. We are able to capitalize on our position as a subsidiary of the National Association of Home Builders (NAHB), an association with more than 130,000 construction industry professional members nationwide.
Don’t risk the quality of your data, or the time it takes you to gather it, by buying "cheap" survey sample. Contact us to discuss how you can improve the quality of feedback you get from construction pros in your marketing research efforts.