Find out what our research experts view as important changes and trends in homes and building products.

November 6, 2012

Consumers Are Willing to Pay for Quality

Today’s homebuyers want energy-efficient, low-maintenance, well-insulated and well-sealed homes. Data has shown that consumers are willing to pay a premium for these types of homes and that they are typically more satisfied with them than with their previous, less efficient homes.

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Building Practices, Green Building, Homebuyer Preferences, Marketing