Find out what our research experts view as important changes and trends in homes and building products.

July 1, 2016

Housing Mix is as Important As Volume

While we're all happy to see the rebound of the housing market underway, smart companies aren't just watching the volume of housing starts, but also the mix of home types built. In many ways, the mix can have a bigger impact on building materials purchased than does the total number of new homes.

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Data and Trends, Insulation, Building Practices, Homebuyer Preferences, Energy Performance, Marketing, Survey Research