Speaking at the National Lumber and Building Material Dealers Association’s (NLBMDA’s) ProDealer Industry Summit in Chicago earlier this month, Home Innovation’s Director of Market Research Ed Hudson presented analysis on the market for materials used in the construction of new homes and remodeling.
Speaking at the Composite Lumber Manufacturers Association meeting earlier this month, Ed Hudson, Home Innovation’s Director of Market Research, shared his expertise on the market for outdoor structure materials used for building decks, railing, and fences based on data from our Annual Builder and Consumer Practices Surveys.
It’s no secret that wood flooring has become very popular in new homes and can be found in nearly every room in the house, particularly in the main living and entertaining areas of homes. Current interior design trends lean toward cost-effective products with a more luxurious, furnished appearance in these areas, and wood or wood look-alikes readily fit the bill. Over the past several years, new technologies have made many wood and wood look-alikes less expensive, more resistant to scratching and impact, able to withstand wet environments, easy-to-install, and very attractive. Engineered wood flooring has now surpassed solid wood flooring in new homes, and the new LVT category continues to push the wood look into moisture-sensitive and higher functioning areas of the home. LVT flooring products can enhance a home’s interior with the warmth, richness, and texture of more expensive, luxurious hardwood flooring. Since laminate has made only small inroads into new homes, LVT has already garnered nearly 4% of total new home flooring installations.