Find out what our research experts view as important changes and trends in homes and building products.

March 30, 2018

Luxury Vinyl Tile Making Big Inroads—But Where?

There’s no doubt that Luxury Vinyl Tile (LVT) is a rapidly-growing option in home re-flooring. According to Home Innovation’s 2018 Consumer Practices Survey (CPS), it now represents more than 6% of this 14 billion square-foot-per-year market just a few years after its introduction. Why this rapid success? Well, according to its manufacturers, LVT is durable. It’s easy to maintain. It’s beautiful. It’s easy to install. And it’s more comfortable underfoot that some other flooring products. But knowing which rooms consumers are installing it in gives us insight into the key drivers of this burgeoning trend.

Continue Reading

Data and Trends, Homebuyer Preferences, Building Products, Marketing, Survey Research