Find out what our research experts view as important changes and trends in homes and building products.

July 24, 2020

New Builder Practice Data Regarding Indoor Health and Comfort

With COVID-19 dramatically changing attitudes on how people view housing, there is a strong renewed interest in healthy indoor environmental quality. This is not only due to a desire to keep homes “virus free,” but also because people are spending more time in their homes, so a comfortable and healthy home environment is playing a bigger role in their lives. Findings from our latest Builder Practices Survey, which we fielded among home builders in early 2020, serve as a benchmark for industry practices at the beginning of the COVID-19 outbreak. Moving forward, we expect that building practices regarding indoor health and comfort will continue to follow the major change in consumer attitudes about this topic.

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Data and Trends, Homebuyer Preferences, Building Products, Marketing, Survey Research