The biggest trademark of 2020? Change! This was true in nearly everything that affects how we live in our homes and how we interact with others. Many in the building industry found these changes to be an opportunity; others found it to be a significant threat.
With new remodeling market data available, it’s time to recalibrate building product marketing strategies for a new remodeling market trajectory.
Marketers of building materials for the remodeling industry faced early 2020 as an enigma. There were no reference manuals on how the remodeling market behaves during a pandemic. With households required to stay-at-home, and many both working and schooling their children from their homes, it forced homeowners into a lifestyle that may have proven their current homes inadequate. There were open questions that could re-define the home remodeling market.